Episode 14 - Pivoting, Realignment & Authenticity with Aleise Kay

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Tune in to this episode with our incredible guest: Aleise Kay! Aleise is a brand authenticity expert. She previously was a copywriter for 6 figure entrepreneurs but realized that copywriting only matters if you’ve mastered the authentic message you want to share. Today she helps entrepreneurs through workshops, digital products, and individualized coaching support focused on brand messaging and authenticity in business. In this episode, Aleise shares about how she got into being a business owner and the many pivots and re-alignments she's gone through as an entrepreneur. Danielle & Aleise also discuss how important authenticity is when building a brand and how you don't have to do it like anyone else! You are going to LOVE this episode!

Key Takeaways:

  • About Aleise:

    • She is a brand and authenticity expert

    • Focuses on brand authenticity and copywriting

  • Beginning stages of being an entrepreneur

    • It didn’t start with a deep why

    • She was saving up for her wedding after graduating college, but didn’t love the corporate job she was in

    • Started entrepreneurship to make extra money for her wedding!

    • Started as a finance coach online

    • The first year she barely made any money trying different things

    • She realized that it would need to take more than making money for her to continue

    • She pivoted out of finance coaching 

    • Spent some time figuring out what she was passionate about and enjoyed

    • Copywriting was the thing that stuck out and what she felt nailed every time

    • She added copywriting to her business and it blew up, people needed this service

    • Then she got pregnant and everything felt numb, losing motivation for her business

    • Where she thrived was bringing authenticity into businesses copy, but at the time she wasn’t working with ideal clients

    • This didn’t feel authentic to work with the wrong clients, so she morphed copywriting and brand authenticity together

  • Entrepreneurship Mistakes

    • Everyone trying to be like each other

    • Everyone teaching everyone else the same things to have the same success, but everyone is so different

    • What can you do differently that will work for you?

    • We don’t have to do anything we don’t want to do, we create our own businesses and environments

    • Think for yourself: What do you like? What hasn’t been working? What has been working? Creative something that is unique and see what happens.

    • 2020 revealed that people noticed when people were doing the same things and pointing out the inauthenticity in it

    • Every business is different and showing up online looks different depending on who you are and what you have to offer

    • How will your business model fit within your life?

  • Biggest Challenge

    • Pregnancy: When she got pregnant she felt like everything was spiralling

    • It puts your body, priorities, and creative out of whack

  • Staying Inspired

    • Her faith helps to center her and creating routine to keep it stable

    • Being transparent

    • Everything has to start within: you are a human first

    • Make time for the most important things: ie. relationships & family

  • Tips for New Entrepreneurs

    • What are you good at right now?

    • Start where you already have a talent/skill

    • If like making things, start there

    • If you like finances, start there

    • If you like taking photos, start there

    • You don’t have to stay there, but it’s the best place to start

Show Notes:

Danielle Wiebe