145 | Running a Business as a Partnership, Motherhood, and having raving fans of your brand with Courtney Peters of Supercrush

Courtney and Shelby from Supercrush panelists for the full day “Dream Big Conference” hosted by Vancity Business Babes, March 2023 📸 @hannershannahphoto

LISTEN TO THE EPISODE HERE:

Today is a Special Episode as Danielle gets to bring on one of her childhood best friends - Courtney Peters!

Courtney is the co-founder of Supercrush with her mom, Shelby. Supercrush is a hair accessory brand on a mission to make great hair super simple. Best known for their clips, scrunchies, (and most recently their all-natural dry shampoo!) all of their products are super high-quality and responsibly produced (read: they're made to last for years). They also prioritize giving back to charitable initiatives supporting women in need and donate a minimum of 1% from every order.

Supercrush has been featured in major publications like Allure, Elle, Chatelaine, and Popsugar and Courtney was featured in the BC Business 30 under 30.

You are going to  absolutely love our conversation about Courtney's partnership with her Mom and how they navigate running a business together, conflict management and having set roles. We also talk about Motherhood and running a business (and what that looks like now that she has 2!) and lastly we talk about the success that Supercrush has experienced and what has contributed to that success.

We can't WAIT for you to dive into this episode!

Here's where you can find Courtney & Supercrush:

supercrush.com

Instagram: @supercrush

Tiktok: @supercrush

Key Takeaways

  1. Quality Products:

    Supercrush's success is rooted in the quality of their products, including scrunchies, clips, and all-natural dry shampoo. Their commitment to using top-notch materials and local production has earned them loyal customers.

  2. Strong Community:

    The Supercrush Fam, a dedicated community of fans and ambassadors, plays a crucial role in spreading the brand's popularity through word-of-mouth and social proof.

  3. Partnership Dynamics:

    Courtney and her mom, co-founders of Supercrush, have a successful partnership because they trust each other's strengths. Courtney excels in marketing, while her mom handles finance and operations. Clear role distinctions avoid conflicts and enable efficient decision-making.

  4. Flexibility of Entrepreneurship:

    Being an entrepreneur allows for flexibility, especially as a new mom. Having the ability to set your own hours and prioritize family when needed is a significant benefit.

  5. Continuous Learning:

    The journey of entrepreneurship involves a learning curve, and adapting to unexpected challenges is key. Courtney has learned to embrace long-term success rather than short-term perfection.

  6. Focus on Sustainability:

    Supercrush places a strong emphasis on sustainability, using eco-friendly materials and packaging for their products. This commitment aligns with consumer values and sets them apart in the market.

  7. Building Brand Ambassadors:

    By delivering exceptional products and fostering a strong community, Supercrush has cultivated brand ambassadors who organically promote the brand to their networks.



    Our Top Business Resources to Support Female Entrepreneurs:

Connect on Instagram:

Connect with Danielle Wiebe @danilivinglife

Connect with Business Babes Collective @businessbabesco

Have a Question & Want to be Featured on The Podcast?

Ask us a Question

Apply to be a Guest

transcript

Danielle Wiebe