3 - Scaling Business Growth, Influencer Marketing & Motherhood with Ashley Freeborn of Smash + Tess

LISTEN TO THE EPISODE HERE:

Meet this episode’s special guest, Ashley Freeborn, the co-founder of Smash + Tess. They are the pioneers of the romper revolution! Her company focuses on creating a women’s everyday wear brand and is driven with the goal of simplifying lives. Learn about her journey into entrepreneurship, including the struggles and wins, all while being a mom. Ashley shares the story of scaling the growth of her business, her tips on the ways to successfully apply influencer marketing within a product-based business and making collaborations work for both parties. Grab your earbuds, notebook and dive into this episode!

Key takeaways include:

  • The story of Smash + Tess and how it started with comfy PJs and pivoted into rompers

  • The importance of listening to your customers in terms of what they want and connecting on social media

  • The journey of balancing life as a mum, wife, business owner, along with the crucial importance of asking for help, being vulnerable and real

  • The struggles of work-life balance: utilizing the quiet spaces, planning, and working through it

  • Processing the big success moments such as designing rompers for Hilary Duff!

  • The secret to finding something that people will love to buy and finding those people

  • How Smash + Tess has acquired success in collaborative partnerships and how reaching out is never a waste

  • Assume positive intent in pursuing collaborations if they don’t work out immediately

  • Ashley’s tips for starting and growing your business: develop a unique selling proposition, keeping the vision alive, and more.

Show Notes:

Connect with Danielle and the Collective on Instagram: @danilivinglife and @businessbabesco

Danielle Wiebe