Episode 38 - FROM $200K IN DEBT, scaling a profitable business,BEING FEATURED IN FORBES, OPRAH, AND PEOPLE with KAREN LEE OF LEZÉ THE LABEL

LISTEN TO THE EPISODE HERE:

FROM $200K IN DEBT TO SCALING A PROFITABLE BUSINESS, BEING FEATURED IN FORBES, OPRAH, AND PEOPLE! DEVELOPING A MAGNETIC BRAND WITH KAREN LEE OF LEZÉ THE LABEL

Today on the Podcast, Danielle is joined by her friend Karen, co-founder of LEZÉ the Label, a Recycled Workleasure brand that feels like Pajamas.

Danielle and Karen cover LEZÉ's early success,  what it was like to raise 250k dollars using Kickstarter, then going into debt 200k and paying it off in 8 months, then scaling Karen’s brand with her business partner Tanya being featured in Forbes, and they actually were just recently featured in Oprah’s “favourite things” in her holiday magazine!

They talk about developing a strong organic brand, collaborations and what success means to Karen!

Key Takeaways:

  • Forecasting inventory as a product-based business

  • The power (and the mistakes) of utilizing Kickstarter 

  • The challenges of building a brand while riding the wave of overnight success

  • Getting your finances in order as a business owner

  • Sharing the hard parts of life/growth as a business owner

  • The power of mindset “Being planted and not buried”

  • The power of a strong partnership

  • Staying true to your brand

  • The downfalls of Hustle Culture

  • The power of a supportive community as an entrepreneur

Links:

Connect with LEZÉ: https://lezethelabel.com/

Follow LEZÉ on Instagram: @lezethelabel

Come hang out with Danielle on Instagram: @danilivinglife and @businessbabesco

Check out our FREE MASTERCLASS "How to Build a profitable business, without working around the clock" businessbabescollective.com/masterclass

Learn more about Action Takers Club

Want to book a 1:1 Business Strategy session? Apply to work with Danielle here: www.businessbabescollective.com/coaching

Apply for our high-level business Mastermind: www.businessbabescollective.com/mastermind

Danielle Wiebe