EPISODE 42 - BLOGGING, INFLUENCER MARKETING, BRAND PARTNERSHIPS, AND MEETING YOUR BEST FRIENDS ONLINE WITH CODI LYNN

LISTEN TO THE EPISODE HERE:

EPISODE 42 - BLOGGING, INFLUENCER MARKETING, BRAND PARTNERSHIPS, AND MEETING YOUR BEST FRIENDS ONLINE WITH CODI LYNN

Today on the podcast, Danielle interviews Codi Lynn, founder of Creative Wife Joyful Worker and Co-founder of Salty Socials. They talk about how Codi started her blog, influencer marketing, brand partnerships and meeting some of her best friends Online! They also talked about how we met when she volunteered to help Danielle with an event very early on in starting her business and the power of building relationships for the long term.

Key Takeaways:

  • Codi Lynn talks about she is still connected to the “best friends” she made when she first started her business

  • Danielle asks Codi Lynn “What mistakes do you see people making, and what have you done differently to grow?” Codi talks about: 

  • putting yourself out there in front of your target audience and 

  • how to get noticed by brands you want. It’s not about waiting to get noticed

  • it takes a effort and 

  • you have to be willing to build relationships that do not give you instant monetary gain and

  • Be approachable! Learn how to communicate well and follow up in your partnerships.

  • Danielle asks “What is something that you or other brands look for when building a partnership?”

  • Building off of existing relationships and finding new connections via old relationships

  • A reputation for follow-through and having integrity

  • Creativity in content collaboration

  • A willingness to start small and grow - it’s important for each party to feel respected and valued

  • Danielle asks if Codi has ever had a season in her business where she feels uninspired or tired and how she has moved through those challenges.

  • Codi talks about dealing with doubt posting certain content, losing followers and being ok with not being liked by everyone all the time. She talks about the power of building personal confidence.

  • Codi talks about how growing her business has enabled her family to live in freedom

  • Codi reflects on the relationships she has developed and how they still hold personal value for her.

  • Codi talks about how she approaches the way she creates content now vs how she used to and encourages every entrepreneur in the process of their journey. She encourages you to grow by investing in relationships, bring your strengths to the table and always keep learning.


Links:

Connect with Codi Lynn: https://creativewifeandjoyfulworker.com/

@creativecodilynn

@saltysocials

Danielle Wiebe