EPISODE 44 - BEING CREATIVE WITH YOUR MARKETING, COMMUNITY PARTNERSHIPS AND THE CHALLENGES OF WORKING IN A COMPETITIVE, MALE-DOMINATED INDUSTRY WITH VALLI & JAMIE OF PLENTY HARD KOMBUCHA
LISTEN TO THE EPISODE HERE:
EPISODE 44 - BEING CREATIVE WITH YOUR MARKETING, COMMUNITY PARTNERSHIPS AND THE CHALLENGES OF WORKING IN A COMPETITIVE, MALE-DOMINATED INDUSTRY WITH VALLI & JAMIE OF PLENTY HARD KOMBUCHA
On Episode 44 of the podcast, Danielle interviews Valli & Jamie, co-founders of Plenty Hard Kombucha.
Valli & Jaime share their story of launching the business during a pandemic and their challenges of building a beverage brand while not being able to do in-person tastings. They also share what it's like being a part of a highly competitive, male-dominated industry.
Danielle and the girls discuss their perspective on being creative in their Marketing, the importance of Community and Brand Partnerships and so much more!
Key Takeaways:
Valli shares what inspired her to start a hard kombucha business with Jamie.
The gals chat about the power of events for a relationships and product-based startup; how Plenty Hard was started out of small-scale events and how Danielle even met Valli and Jamie and found their kombucha at an event!
They talk about the journey of Plenty Hard from launch to now! Developing their very new product, licensing it, the pandemic and supply chain issues, and many of the other obstacles Valli & Jamie had to overcome in the process.
They discuss how they got creative when they were limited in their ability to get a product (that needed to be tasted) in the hands of people during the pandemic.
Jamie praises the power of community partnerships. She talks about how supporting others, working with others who will support you and believe in your product is a sustainable to grow - how going big & broad right away could not work without tastings so, they put their focus on existing fans, clients and then relied on referrals, word of mouth, and relationships to build their consumer base. A successful business can reflect the quality of partnerships and relationships built over time.
As Jamie and Valli have learned more about the industry they are working in, they have learned how to be willing to be flexible and quickly pivot when necessary. Jamie talks about how they have learned to work together to make the most of their business partnership. They have also learned to stay true to their niche and make the most of being women in a male-dominated industry.
Danielle covers how we are designed for community as human beings, and the power of “competitors” supporting one another.
Danielle asks about the vision of Plenty Hard and what Jamie and Valli are proud of in their entrepreneurial journeys.
Jamie and Valli also share advice for other startups and encourage them to go for it, build a vision, and be ok with changing the plan along the way.
In final thoughts, the Women talk about how having community and being open to feedback is KEY in building you, your brand and your business!
Connect with Plenty Hard Kombucha:
Website: https://plentyhardkombucha.com/
Instagram: @plentyhardkombucha
Come hang out with Danielle on Instagram: @danilivinglife and @businessbabesco
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