108 - Experiential Marketing, Attracting Your Ideal Clients and Staying the Course with Kelsey Reidl of The Visionary Life Podcast
LISTEN TO THE EPISODE HERE:
Danielle hosts Kelsey, a Marketing Coach and the Founder of BecomeFullyBooked.com, a platform that she created to help business owners take their business from Half Booked to Fully Booked using growth frameworks and innovative marketing strategies Kelsey is also the host of the Visionary Life Podcast
Danielle & Kelsey dive into how to use experiential marketing in your strategy, attracting your ideal clients and customers, staying the course and being consistent, we also dive into the importance of investing in your growth and the power of community and masterminds.
Connect with Kelsey:
The Power of Experiential Marketing
Kelsey emphasizes the value of creating memorable experiences for customers rather than simply selling products. She shares her experience working as an experiential marketer for a health food company and how they successfully connected with customers on an emotional level. This approach played a significant role in transforming the company from a small brand to a mainstream success.
Be the Most Enthusiastic Advocate for Your Business
Kelsey highlights the importance of being genuinely excited about your business. As a solopreneur, you are your spokesperson, and your enthusiasm is crucial in attracting customers. She encourages entrepreneurs to showcase their enthusiasm in all aspects of their marketing, including their voice, visuals, and personal branding.
Curating an Amazing Experience
Kelsey advises entrepreneurs to get to know themselves and their unique qualities. By aligning their brand with their personality and values, they can create an authentic and engaging experience for their customers. Attention to detail, such as email signatures, website design, and even sensory elements like lighting or scents, can all contribute to the overall experience.
Practice Makes Perfect
Both Danielle and Kelsey emphasize that practice is key to improving marketing skills. They share personal examples of how their early attempts at marketing were less than ideal but improved over time through practice and experience. Whether it's recording podcasts, creating YouTube videos, or networking at events, practice helps build confidence and enhances communication skills.
Experiential marketing, driven by enthusiasm and authentic engagement, can make a significant impact on business success. By creating memorable experiences, entrepreneurs can connect with their audience on a deeper level and stand out in a crowded market. Through practice and self-awareness, entrepreneurs can refine their marketing skills and grow their businesses.
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TRANSCRIPT
[00:00:00] Danielle Wiebe: Today on the podcast, we have an amazing and super fun guest for you. Kelsey Ryle, who is a marketing coach and founder of Become Fully Booked, which is a platform that she created to help business owners take their businesses from half booked to fully booked using growth frameworks and innovative marketing strategies.
[00:00:20] Kelsey is also the host of the Visionary Life Podcast, which I actually had the opportunity to be a guest on as well. In this episode, we dive into lots of juicy topics, such as how to use experiential marketing in your strategy, how to attract your ideal clients and customers, staying the course, being consistent.
[00:00:40] And we also dive into the importance of investing in yourself, investing in your growth, investing in your business, and the power of community and Mastermind. So I cannot wait for you to hear this episode. I know you were going to love Kelsey. So let's go ahead and dive.
[00:00:58] Welcome to the Business Babes Collective [00:01:00] podcast. I'm your host, Danielle Wiebe. In this podcast, you'll learn tangible business tips and strategies on how to grow successfully and sustainably. We'll also interview seasoned entrepreneurs so you can listen in on their stories and see behind the scenes of what it took to grow and scale their businesses. Let's dive in as we discuss the wild, exciting, crazy challenging, rollercoaster ride of entrepreneurship.
[00:01:27] I wanted to pop in really quick to remind you that today and tomorrow are your absolute last chances to get in your application for this round for our Mastermind. So if you know that your business has so much potential for growth and you're ready to create more income and impact, but you know you need support to get there, you're interested in having intimate connection, a supportive community and creative collaboration opportunities with other successful entrepreneurs, then go to [00:02:00] businessbabescollective.com/mastermind.
[00:02:02] Get your application in. I can't wait to meet you. And if you are missing the deadline, still get your application in because you will be the first to know when we open up the doors again. So I can't wait to see your application come through and to get to introduce you to our amazing community.
[00:02:20] All right, now let's go ahead and dive into the episode. Hi Kelsey, Welcome to the Business Babes Collective Podcast. I'm so excited to have you here, and I can't wait to introduce you to my community. So can you just kind of start off by sharing a little bit more about you and about your business and what inspired you to become an entrepreneur.
[00:02:43] Kelsey Reidl: Absolutely. I will try to keep this short. But first I wanna say thank you so much for having me on your show, and I am excited to also be featuring you on my podcast as well. So this is a real treat today, but if I could bubble everything that I do down into one word, it would be the topic of marketing.
[00:02:58] I am [00:03:00] obsessed with all things marketing, and I know that the first thing that comes to mind is Complicated funnels and expensive Facebook ads and putting yourself all over Instagram. But I actually wanna rewind back into my early days in the corporate world, we'll call it. Uh, I worked for a really big health food company here in Canada, and my job was as an experiential marketer.
[00:03:23] I had never really heard of this job title before, but I had worked as a demo rep all through school, and so I was traveling around Ontario handing out samples of protein powder. And this was a time when plant-based protein powder, especially anything that was green, was not normal. Like people were not on the green smoothie train 10 or 15 years ago.
[00:03:43] And so when we would offer people samples, they'd kind of look at us and be like, oh, I don't wanna hear about what you're about to sell me. So we had to be very creative in how we were marketing and selling the product. So I was spending a lot of time in Whole Foods. That's predominantly where [00:04:00] we sold our products.
[00:04:00] And I worked my way up through the company and we developed this whole department of experiential marketing. And at its core, it was just about creating a memorable experience for people. It's not about selling. It's not about convincing people they need something that they don't want. It's not about shoving a product in someone's face and turning on an ad 20 times hoping that they'll just convert to plant-based protein.
[00:04:27] It was about connecting on an emotional level, giving them a sample, talking to them, asking them What are your current challenges with your health? Being enthusiastic, really conveying how awesome our product was. Because of the energy that we had as a team. And this company, Vega, ended up selling for $500 million a few years later, we became like a main protein powder in cabinets across North America. And this was a brand that really started [00:05:00] as like a Mom and pop shop brand. Only like super vegan athletes was, would use it. And it became very mainstream. And one of the main ways that we did that was through this area of experiential marketing.
[00:05:12] So, When I went on to start my own business, I was a nutritionist. Uh, I kind of fell off the experiential marketing train and I thought, Okay, well now I live in this online world and I'm trying to launch group programs, and slowly I found myself doing the complicated funnels, running the expense of Facebook ads, trying to convince people to work with me.
[00:05:35] And all of a sudden I woke up one day and I was. What am I doing? This is not how I want to run my own marketing department as a nutritionist. And so I shut all of that stuff down and I got back to the root of why I love marketing, which is creating memorable experiences. So I hosted workshops, I connected people with people one on one in my dms.
[00:05:58] I started a [00:06:00] podcast and conversed with various individuals. I wrote email newsletters from the heart. I would teach challenges and master classes and really just invite people to learn from me and then they could make a qualified decision on whether I was the right nutritionist for them. And that's when everything changed for me.
[00:06:18] A lot of people started asking me about what I was doing to grow my business, to run group programs, to find one-on-one clients. And because marketing is, it's just something that I live and breathe and I study it. Uh, I decided to build out a course called the Visionary Method, and I teach people how to market their business using a variety of online and offline strategies.
[00:06:41] Danielle Wiebe: So good. Okay. I love so many things that you said because, first of all, my background is in events and so when you say experiential marketing and you know for our events we have vendors that are involved and we have all these different kind of like pieces and parts. And I find cuz when you were saying that, I was like, wow, there really is [00:07:00] something about, you know, for example, the vendors that are at our event that do really, really well and the ones that maybe don't see the results that they're hoping for. And it's a lot of what you said. It's engaging and asking questions and being excited rather than you just standing behind your, your booth hoping that people just come and talk to you, right?
[00:07:18] And so I love so many aspects of that because I, And I also love that you shared the in person high touch aspect of that, but then how we can also translate that into online marketing.
[00:07:31] Kelsey Reidl: Mm.
[00:07:31] Danielle Wiebe: And so I would love for you to dive more into what do you think some of those key aspects are? I know you mentioned the engagement and really being excited.
[00:07:41] I know it sounds, it sounds like an obvious thing, but. It often isn't in in business of a lot of people. Maybe they get so nervous about talking about their own business that they don't even sound excited about what they're talking about. And so it's really hard to translate that into getting other people excited.[00:08:00]
[00:08:00] So I'd love for you to kind of dive more into that, like what are some of the other important aspects of what you call experiential marketing for it to be a success, whether you are in person at an event or you're sampling your products at a store, or you're online hosting, kind of like a workshop. And maybe it's different for both, but I would love for you to kind of dive more into that.
[00:08:22] Kelsey Reidl: Yeah, it's a really good point because like you're saying, like if you are not the most excited person about your business, assuming that a lot of the listeners, they're a solopreneur, right? You are wearing all the hats, and that also means that you are your spokesperson. And so we see a lot of people, they freeze up when they have to talk about their business or pitch their products and courses, but can you imagine if Pepsi paid Beyonce, $10 million.
[00:08:48] And then she showed up to record a commercial and she's like, Uh, yeah, Pepsi's, okay. I drink it sometimes, but sometimes I drink Coke. We'd be like, You're fired. And I think that sometimes we need to [00:09:00] look at ourselves and say the same thing. It's like we need to be the most enthusiastic person when we're talking about our product.
[00:09:05] And that becomes particularly important when you're working in the online space, which I know a lot of your listeners are. We're talking to each other through a Zoom call right now. So I can't really like feel your energy necessarily. Like I can, but not if we were sitting shoulder to shoulder, that would probably be easier.
[00:09:25] So when we're doing online marketing, we even have to like turn it up a notch. And I like to say, you need to showcase the most embellished version of yourself and like just go up that extra 10% because again, the way in which you speak, the intonation and the confidence in your voice. Even things like your zoom backdrop.
[00:09:45] What is that saying about you? The lighting that's on you. If you show up in your dingy storage room and you're still wearing your Christmas pajamas, do I have a trust factor with you when you're selling me a [00:10:00] $5,000 product? And then, you know, we can also think about the other senses, right? So what are people see seeing?
[00:10:06] What are people hearing? Could you invest in a better microphone? Or if you're in person, how are you projecting your voice? What are they smelling? So if you're at an event, like is there something there? Is there something for them to touch? Or can you use your hands on the zoom screen so that you're not like a Person with their arms tied behind their back.
[00:10:28] It's so odd because I know that as business owners or you know, whichever line of work we're in, it's not necessarily natural for us to think about how to curate an amazing event. That's not why I signed up to do my job. I don't wanna be an event marketer. I don't wanna be a spokesperson, but it kind of is part and parcel with starting your own business until you can hire a team.
[00:10:52] So I would just really think about, you know, number one, try to get to know yourself. What is fun about you, different about you, quirky about [00:11:00] you? Are you well researched? Are you like super quirky and confident? And then ask yourself, how can I bring that into every touchpoint with a customer?
[00:11:09] So if you look at your email signature, is it like so boring and that's not you? Because if so, change it. Tell people you're golfing on Fridays and that you're sleeping with your baby after 7:00 PM so you don't answer emails. If somebody logs onto your website or the color is fun and bubbly like you are, or are they just like dark and gloomy?
[00:11:30] Because every touchpoint tells a story, and I think, so often, we kind of look over these things, but those are all cues to your dream clients as to whether or not you are the right practitioner for them.
[00:11:43] Danielle Wiebe: That's so good. And I love that you said get to know yourself, because I think often we fall into this trap of trying to kind of do what everyone else is doing. Because we see other people having success, and so we automatically think, Oh, I need to do what they're [00:12:00] doing because this person's having success in this industry. I'm in this industry too, so I need to do what they're doing.
[00:12:05] Whereas if our brand is not aligned with that, then we're just chasing something that actually isn't really the right fit for us anyways, and we're not really attracting the right clients or customers to that anyways. And I also wanted to highlight something that you said about being like, I can't remember what words you used, but basically like bringing more energy than, than we think we need to. And I know for me, I've learned a lot about that within a, like my podcast because sometimes I'll listen back to my podcast.
[00:12:38] Yeah, like you almost have to overdo it a little bit to make sure that, Cause you, you wanna bring as much energy to it as possible. And I think it takes practice. Is that what you have found as far as when you work with clients is something about like the practice of it? Whether it be showing up on social media or showing up on something like a podcast or a YouTube video or even in person, like [00:13:00] how are you showing up in person?
[00:13:01] Cuz I know a lot of people get really nervous when. When they're in person at either at a networking event, a conference, whatever that might be, they might be nervous. So do you have any tips or suggestions for people who maybe are a little bit more quiet or reserved or maybe nervous about putting themselves out there? What, what advice do you have for those people?
[00:13:20] Kelsey Reidl: You said it already and it's practice. And I'll tell you stories upon stories about how. So I've been in the online marketing world for maybe seven years, and so if I rewind and watch, so I've saved a lot of Instagram stories to my highlight reel. People did that many years ago, and I'll go back and watch them from four years ago, and it's mortifying.
[00:13:41] I'm like, why do I sound so depressed? Why am I not enthusiastic? Who is that girl? I'll listen to a podcast episode that I recorded four years ago and I'm like, Oh my God, I can't even believe people listen to this. Like there's no enthusiasm in my voice. I go back to my old YouTube videos like, [00:14:00] It is really cringeworthy to watch, but it is just proof that like you just get better by practicing, by doing.
[00:14:09] I was probably, and I still sometimes am, like the shy girl at a networking event, like I don't just go up to everybody and chat, but I can see that with time I get more comfortable making conversation with strangers or having a few key things that I could talk about with anybody or just always like talking about a specific topic.
[00:14:29] So, Everything takes time. And I think it's those of us who, uh, don't honor that journey that end up quitting, uh, or being too hard on ourselves. But truly, if you scroll back in anyone's archives, my guess is that you're gonna see the reality of what it is to just start, to just put yourself out there imperfectly and, uh, to really only get better by doing.
[00:14:58] Danielle Wiebe: Oh my gosh, that's so good. Because I [00:15:00] think we automatically think of, maybe it's people that we see online that we admire or people that we see as more successful as our, than ourselves, and we just assume that they're natural at it. And that might be part of it, but it's more so of, well, how many podcast episodes have they recorded?
[00:15:20] How many YouTube videos ha, do they have on their channel? Or how many times are they posting on social media? There's probably that consistency, like you talked about and, and doing it over and over again that makes you more comfortable doing it. And it's like public speaking or going to events and doing things in person.
[00:15:39] It's always the most terrifying the first, second, third, probably fifth time that you do it. And then you just get more comfortable and becomes second nature as well. And I think the hardest, hardest part is just starting, right?
[00:15:54] Kelsey Reidl: Mm-hmm.
[00:15:54] Danielle Wiebe: Is that what you find too?
[00:15:56] Kelsey Reidl: Absolutely. And I think that if you [00:16:00] can get over that hurdle of the start line, like just throw out your first three to 10 pieces of content, whether it's YouTube, podcasts, speaking gigs, whatever, and just know that those 10, they may not pick up traction and that's okay, but treat it as an experiment, right?
[00:16:17] We are scientists in our own business. We put things out there and then we get data. Did people like. I e, Did they double tap it? Did they DM me? Did a lot of people sign up for that workshop or did they not like it? Right? So the only way to get that data, the only way to get the feedback is to actually start creating, and it can be very tough because you may get negative feedback, right?
[00:16:43] Or you might deem something a failure because you didn't get any signups for your online course. However, I am a firm believer that if you can push through that and you should, then you have so much more to go off of for your next launch or for that next speaking [00:17:00] gig.
[00:17:00] Yeah, I've been on the other end of a lot of interesting feedback when I used to do a lot of public speaking and I would hand out comment cards. I don't know why I did that, because some of the things that people would write, so I was a trainer for Vega, the product that I was telling you about, and people would just say the most horrible things to me.
[00:17:19] And you know, looking back on it, I think it only made me stronger and able to show up and say, You know what? I don't care what other people think. It's nice that they're offering me feedback, but I'm not gonna let that defeat me as an individual. They are just one person. Gotta move on.
[00:17:36] Danielle Wiebe: Totally. Well, thank you for sharing that because it's helpful to hear, and that's why I love having these conversations is often we'll see what, whether it be a launch of a new product or a new program that we're, they're doing and they think, Oh, well if, you know, if no one signs up or if only one or two people sign up, like it's huge failure.
[00:17:57] And I think people don't realize that's [00:18:00] a lot of times how people start, like a lot of successful people that have really great products and services, their first launch, a lot of them have a flop for their first launch. And if it's not a flop, then they probably launched too late. Like they probably really like weren't selling anything for a very long time, building up their audience for years before they made a penny, right?
[00:18:23] I think it's so helpful to hear some of these stories because it makes it real of, okay, how can I look at this as an experiment and how can I look at this as a way to learn? And like you said, getting those comment cards from public speaking things and like you said, it made you stronger and you know, maybe some of the things that people said were totally off and whatever.
[00:18:46] But then maybe you took some of those things and thought, okay, how can I get better and how can I do better for the next time? And it helped you, probably, hone your skills to where you're at now, where you actually help other [00:19:00] people do this as well. So I think that's really, encouraging to, to hear. And I think it's really important for people who maybe are in that phase of being scared to even do anything cuz they're scared of a flopped launch, basically .
[00:19:15] Kelsey Reidl: Mm-hmm. and yeah, just in general getting visible is super scary, right? Like,
[00:19:20] Danielle Wiebe: yeah.
[00:19:20] Kelsey Reidl: Maybe back in elementary school somebody walked in with like a, a bright pink outfit and they got made fun of and that was the first time they tried to be visible and then their friends were like you look stupid, right?
[00:19:34] And so there's reasons why we're scared to put ourselves out there or to turn up the volume on who we are, right? It's easier said than done to be like, Just turn it up, Be enthusiastic, get in front of your Instagram stories. But there's a lot that has told us over the last 20 or 30 or 40 years to tone it down.
[00:19:53] Like literally, my family used to tell me, tone it down Kels cuz you know, I'd be running around the house naked or [00:20:00] whatever. And so, subliminally, that probably told me that when you are too, like ecstatic about things, people don't like that. So just be a lesser version of yourself. Don't be so visible. Go back to your room and keep reading.
[00:20:15] So you know, we can have these conversations, but just know, for the listener, like, it takes time to really just like embody who you are to get comfortable and to get to that point of, I don't care because my vision is very strong.
[00:20:31] Danielle Wiebe: So good. So good. And I think it's important to realize that when we do put ourselves out there, we probably will turn off some people, and that's okay, because we're trying to actually attract the right people, not just attract everyone, because you know, I, I've been that in that situation before when I just started my business where I wanted to please everybody. I wanted to serve everyone.
[00:20:55] And so it was really hard to actually serve anyone [00:21:00] because it was like my, my target audience was too broad, and so I really wasn't doing them the right service because I was just trying to kind of like be liked by everyone and it didn't work like my business didn't grow the way that I wanted it to when I was first getting started.
[00:21:18] Kelsey Reidl: Mm-hmm.
[00:21:18] Danielle Wiebe: And I find that the more and more I'm open about, you know, different value systems that I have or, you know, open about the way that I go about business or all of those things, I find that is really what allows me to attract the right people.
[00:21:35] And I've had really not great experiences with past, whether it be clients or people that I've collaborated with, just because I was trying to please other people, and it never ends well because you don't share values, you don't have the same perspectives. And so it ends up not being a success anyways.
[00:21:54] Kelsey Reidl: Mm-hmm.
[00:21:55] Danielle Wiebe: So if you could just like cut that out and be able to like, attract and repel the [00:22:00] right people off the bat.
[00:22:01] Kelsey Reidl: Yeah.
[00:22:01] Danielle Wiebe: I feel like you're gonna go so much farther, so much faster too.
[00:22:06] Kelsey Reidl: Big time. And yeah, at the end of the day, like if you can get to a place in your business where you're only working with your dream clients, your life becomes that much more enjoyable.
[00:22:15] And oftentimes, your dream clients, they are your dream clients because you do share a common thread with them. They do resonate with your energy, with the stories you tell, what the life experiences that you've had. And the more you can get out there and share that, the more people are able to make a connection with you.
[00:22:34] You know, it feels really good. Like in my uh, case, I love being outside and I'm an adventure girl. I like mountain biking and paddle boarding. And the amount of clients who, I'm supporting them on their marketing strategy, but one of the reasons why they would maybe hire me is because we have a shared love of adventure.
[00:22:53] They're like, Oh my gosh, I love that I first started connecting with you over that and I don't know how to make a marketing plan. So it's [00:23:00] really cool when you do showcase who you are and feel comfortable kind of becoming a bit more visible with whatever aspect of your life, you are going to naturally attract the right people.
[00:23:10] And like you said, repel people who maybe they hate being outdoors in nature. They do not wanna work with me cuz that's all I talk about. So yeah, it's a really good point.
[00:23:21] Danielle Wiebe: It's so true. It's so true. And I think it, like you said, it just becomes so much more fun when your clients and your customers are, are really aligned in those ways because you can just have more, more fun, I think in your business too, when you are working with people and collaborating with people that do share passions or, you know, share those core things that, that they're interested in and everything like that.
[00:23:44] And I think that's so, so key. I love that so much.
[00:23:47] I would love to ask you about your journey of entrepreneurship. So you said you've been kind of in the online world, obviously before when you worked for Vega, and then your transition into entrepreneurship, and kind of where you are at [00:24:00] today. What have been some of the biggest like challenges that you faced, whether it, whether it was transitioning maybe to, from having a full-time job to transitioning into being your ,being your own business owner, or maybe it's been more recent. I would love to hear what that journey has been like for you.
[00:24:19] Kelsey Reidl: Yeah, I think there's no shortage of challenges when you start a business and you've never done something like that before. Even if you have friends or family who maybe are entrepreneurs, there's still something very different when you have to look yourself in the mirror every morning and be like, What am I doing today to move my business forward?
[00:24:37] Cause nobody is telling you what to do. Nobody's looking over your shoulder, nobody's doing a performance review on you or setting Quarterly goals, like all the things that maybe you once did and nobody's putting hours on you, so they're not like, Get to the coffee shop by eight and start your shift as a barista.
[00:24:53] It's like, well, I guess I can just start whenever I want. So, you know, in addition to figuring out just the [00:25:00] daily logistics of running a business, I would say the hardest thing for me, and the thing that I still struggle with, but not as much, was just a general sense of loneliness. And I'm surrounded by a lot of friends, a lot of family, but, for some reason I didn't feel like anyone could really relate to the entrepreneurial journey. Um, and that's probably because most of my peers work a more corporate job. Uh, and I wasn't actively seeking out friendships or mentorships of people who were also building online businesses, consulting businesses, starting podcasts.
[00:25:36] So at the end of the day, I did feel extremely lonely. So a few things that I did to overcome that were, number one, joining a co-working space. So getting out of the house was super important. But I still felt like I was plateauing and not really sure, like how do I get out of this rut? Whether it was how many clients I was able to work with on a monthly basis, or how to have a bigger launch [00:26:00] next time.
[00:26:00] And that's when I needed to seek a business coach. So I felt like, okay, nobody gets me, but there's gotta be someone who's been through this. So I started scouring the internet for somebody who had gotten to a place that I wanted to get to. So I hired a business coach, and that helped big time, especially with just one-on-one coaching, somebody to really look at what I was doing.
[00:26:21] And then after a year of working with a business coach is when I found masterminds. So I know it's like this elusive word, and I know you talk about this a lot and offer that, but oh my gosh, the best thing for me to stay motivated, to stay plugged in, to meet new people, to just connect with others who I'm like, Oh my God, we think the same, we dream big, we have visions, we don't have this like normal in a box mentality, was joining masterminds.
[00:26:50] So you know, the challenge for me was feeling lonely, but the way I continue to overcome it is spend money, get in the right room [00:27:00] and just have that weekly date with a group of people who just like motivate you big time.
[00:27:08] And I don't know if anyone's ever like quantified the return on investment of a mastermind, but I'd be very curious cuz I could swear and like I'd be interested to hear what you have to say on this. I could swear that if you invest $10,000, you're probably gonna make back a hundred thousand dollars. Like I know that's a weird thing to say, but it's big time helpful.
[00:27:33] Danielle Wiebe: Yes. And I think like I know the big thing, what I have found from both being a part of masterminds and hosting Masterminds has been like, yeah, like you said, the loneliness that comes along with entrepreneurship, it, it is really, really, really isolating, especially if you're working from home.
[00:27:51] Kelsey Reidl: Yeah.
[00:27:51] Danielle Wiebe: And even with like a lot of life transitions, it becomes so difficult because you're like, Wow, okay, now I'm a business owner and now I'm going through this [00:28:00] transition, whatever that might be, whatever life throws you.
[00:28:02] And I know a lot of people within our mastermind have either become moms or recently becoming moms and it's like, how do I balance this? Like what is, like, what is the solution here? And so just being able to be super open and transparent. I think that is a big thing that I have realized and recognized within the Masterminds.
[00:28:21] And I'm sure you've had that experience too, with how vulnerable people are when, when they're in a group of trusted people, it, and, and that it's really hard to replicate that, even with some actual, like friendships. Cuz a lot of times you're not getting into those like really, really deep conversations, whereas in the Mastermind, like the purpose of it is to have those really crazy conversations of finances and situations that you're in and, and challenges.
[00:28:48] Kelsey Reidl: Yeah.
[00:28:48] Danielle Wiebe: Like that's what you're there to talk about. And so it's like this structure of being like, okay, we're in this incubator. We're forced to talk about all these big topics that are normally really uncomfortable [00:29:00] and weird to talk about if you're going out for dinner with your girlfriends.
[00:29:03] Right? And so it just becomes like you, you get so much value out of those conversations, obviously. Yeah, there's the, there's the return on investment financially. But I think personally too, that is a huge thing for me. Like being able to transition into these different seasons of life, being a business owner at, it's incredible.
[00:29:22] And so, yeah, I think no matter where you're at in your business, like you said, I love those suggestions. Going to a coworking space, potentially hiring a coach, find someone who resonates with you that, that you really can trust. And then masterminds, I think that's so, so huge. I love that so much. Thank you so much for sharing that.
[00:29:41] Kelsey Reidl: You're welcome.
[00:29:42] Danielle Wiebe: So good. I would love to hear your, what you're most proud of, of your entrepreneurial journey thus far. So you, you've transitioned in from being a, working for a company, then doing your health coaching. Now in the marketing space. I'd love to hear like what [00:30:00] is a big thing that you're proud of?
[00:30:02] Kelsey Reidl: Hmm, good question.
[00:30:04] So I'd say my big thing is actually a series of small things, and it's just consistency. I'm so proud that, for seven years, I have not disappeared for weeks or months. Like I've really tried to stay the course because I do believe in the compound effect, and I think logically it just makes sense, right?
[00:30:26] If you keep showing up, all of those pieces of content, all of that energy you're putting out there, all of the people you say hello to and that you connect with on Instagram, it does compound into really massive returns, but maybe not on day one, maybe not on day 10, maybe even not on day a hundred or a thousand, but day 1001, people are like, Whoa, how did you build your business?
[00:30:51] How did you, you know, in your case, get a top two podcasts? Like, Okay, we gotta rewind because I've been showing up every day. I've sent a [00:31:00] Tuesday, Thursday email for six years now, and it's consistency and it's hard because life is a rollercoaster, right? You know, you just had a baby. My mom passed away last year.
[00:31:14] Things are going on in my family. Like life will always test you and be like, I wanna pull you out of your business and your why right now. However, there's also part of us that, yes, honor what you're going through as an individual. But a business does take work and it does take that strategic operational choice to show up even when you might not feel a hundred percent.
[00:31:40] And you know, I don't say this to discount time that you need away, time that you need to disconnect and work on yourself, heal your emotions, however, if you wait until you feel a hundred percent, you may never show up for your business or you might be MIA 400 days out of every [00:32:00] 500. So
[00:32:01] Danielle Wiebe: that's so true.
[00:32:01] Kelsey Reidl: Um, I, I just think, you know, the thing that I'm proud of is staying consistent even when I maybe don't feel like it, that doesn't mean I'm gonna work an eight hour day when I'm exhausted and sad, but I'll still show up and I'll do something and I will connect with a client or follow some new people on Instagram and compliment them. Like there's just so many little things that we can do to continue momentum without, um, completely pulling back from the wheel moving forward.
[00:32:30] Danielle Wiebe: Oh, that's so good. And I love that you said like the consistency and I think most people's overnight success is, from what I've experienced anyways, is pretty much like 10 years in the making. Yeah, it's like
[00:32:45] Kelsey Reidl: big time.
[00:32:45] Danielle Wiebe: Yeah. Overnight success. But it took me 10 years to have this overnight success. So it's like, I think, just putting things into perspective, and I just hear it over and over from entrepreneurs that I talk to, is just, like you said, the [00:33:00] consistency is so, so important and it's not necessarily about those big wins or those big opportunities, although those help, but it really is like the daily things that you're doing, like the things that, it's like these are the recurring things that I'm doing on a daily or weekly basis that are moving my business forward.
[00:33:20] And I love that you said that, like connecting with other people and sending out your biweekly newsletter, all of those things like that, you're building that trust with your community. You're connecting with new people. That is really such great advice as far as like building up that, um, consistency and, and that structure. And then people trust you because you're there, like you're there for them, right? And I'm sure that you've probably have had clients that maybe have been following you for years and years who just maybe recently have been like, Okay, I wanna work with you, like you've been showing up for me years, and now I'm ready to invest, right?
[00:33:59] Kelsey Reidl: Mm-hmm.
[00:33:59] Danielle Wiebe: so [00:34:00] that's so profound.
[00:34:00] Kelsey Reidl: Totally. And that happens all the time, and I'm sure you get it too. People who have been in your circle, consuming your content for two or three or four years and they've been waiting to see that you're consistent and they've been waiting to hear the same message for years and years before they're like, oh yeah, they are the subject matter expert and like, I'm ready now to invest.
[00:34:22] So yeah, I do think there is a certain art to staying the course and continuing to just almost repeat the same things, knowing that there are fast movers in life and there are slow movers. A fast mover will find you on Google and pay you for your services the next day.
[00:34:38] The slow mover is the other 50%, and they're gonna consume everything. They're gonna come in and out of your content, and then when the time is right, they'll be like, I always knew it was you. I always knew I wanted your mastermind, but I just had to wait until the funds arrived in my bank.
[00:34:54] Danielle Wiebe: Totally. Yeah, totally.
[00:34:56] Oh, so good, Kelsey. Well, thank you so much for sharing all of your [00:35:00] amazing. And also just more about your journey and all of that. Can you share with us where we can find you, where we can connect with you? All the things. So social media, your podcast, your website, everything.
[00:35:13] Kelsey Reidl: Yeah, so I'm just Kelsey Riedl on all social media, all websites, uh, and then the podcast is Visionary life.
[00:35:21] Danielle Wiebe: I love that. Thank you so much for being here, and we'll put all of the links down in the show notes as well.
[00:35:26] Kelsey Reidl: Thanks, Danielle.
[00:35:30] Danielle Wiebe: If you love this episode, make sure you screenshot, post and tag us on Instagram @businessbabesco. Want to know when the next episode goes live? Subscribe on your podcast app and while you're there, give us a review. Until next time, keep dreaming big, setting goals and taking action.