127 | From Executive TV Producer to Entrepreneur with Kim Rittberg of Mom's Exit Interview Podcast
Hey Mamas! Ex Executive TV Producer, Kim Rittberg, shares her corporate journey into entrepreneurship and how to integrate your unique personality into your content!
LISTEN TO THE EPISODE HERE:
Meet our amazing guest Ex Executive TV Producer, Kim Rittberg! In this episode, Kim shares her journey from her Corporate Career in TV production to how she made the jump into Entrepreneurship. We also dive into tips for content creation and repurposing content as a business owner, and bringing your personality into your content. Kim also talks about being a mom and entrepreneur and how she enjoys the flexibility it gives her and how she now loves inspiring other Moms with her podcast Mom's Exit Interview.
Kim Rittberg is a Content Strategy Expert and Creative Executive Producer in TV, digital video, and audio. Kim launched and ran the video unit for Us Weekly, overseeing an 18-person team. Kim is passionate about storytelling and helping others learn and grow. She is the host and executive producer of Mom’s Exit Interview Podcast. She launched the show to help moms thrive without the 9-to-5 after she left the corporate world and found it daunting, but eventually thrilling and satisfying. Kim lives in Brooklyn, NY with her husband and 2 kids and can’t resist a soft chocolate chip cookie.
the Mom's Exit Interview Podcast
The podcast was born out of Kim's own journey and the realization that many moms feel lost when considering leaving the corporate world.
It serves as a resource for moms seeking guidance and inspiration to pursue their entrepreneurial aspirations.
While the focus is on moms, the podcast offers valuable insights for anyone navigating a career transition.
Connect with Kim:
Download Kim's Free Resource: How to Shine on Camera & 10 Tips to Create Amazing Video for You Business
Check our Kims Group Boot Camp GROW YOUR BUSINESS WITH VIDEO
Transitioning to Entrepreneurship
Kim's journey to entrepreneurship took time after her realization in the delivery room. She took on additional jobs and freelance work before launching her own business. Networking and leveraging her corporate experience helped ease the transition.
Embracing Personal Branding
As an entrepreneur, Kim found the freedom to express her personal brand and identity, which was limited in the corporate world due to concerns about professional repercussions. She built her personal brand, shared her expertise, and spoke on panels, particularly in teaching and helping others grow.
Freedom from Office Politics
Kim appreciates the freedom from office politics that comes with being an entrepreneur. Instead of getting caught up in meetings and interpersonal dynamics, she values focusing on getting things done, teaching, and helping clients grow their content.
Efficient Time Management
Kim is dedicated to efficient time management. She employs time-blocking techniques, allocating specific time slots for tasks and breaking them down into smaller blocks for administrative work, strategy, and writing. This approach maximizes productivity while maintaining a healthy work-life balance.
Freedom with Family
Being an entrepreneur and the flexibility it brought, especially during COVID-19, allowed Kim to experience unstructured time with her kids. This newfound freedom enabled her to deeply connect with her children, leading to a significant shift in her parenting experience and overall fulfillment.
Focus on Content Purpose
Rather than pursuing viral content, understand the purpose of your content and how it aligns with your goals. Strive for engagement from your ideal customers instead of solely chasing follower counts.
Personal Connection
Adding personal elements and showcasing your personality in your content helps your audience connect with you on a deeper level. It differentiates you from others who offer similar professional tips and attracts clients who resonate with your unique qualities.
Be Authentic on Camera
Though it may initially feel uncomfortable, it is crucial to be yourself on camera. Translating your authentic self into your video or podcast persona is essential. Remember that everyone, including celebrities, feels self-conscious about their appearance or performance.
Evolution and Adaptation
Embrace the evolution of your content over time. Continuously evaluate and adjust your approach to better align with your audience's needs and preferences. Focus on growth and improvement throughout your content creation journey.
By focusing on the purpose of their content and building personal connections, entrepreneurs can attract the right followers and achieve their goals.
Our Top Business Resources to Support Female Entrepreneurs:
Masterclass: Learn how to Scale a Profitable Business Without Working Around The Clock
Action Takers Club: Our Signature Business Course + Community to Support you in Scaling a Profitable Business
Mastermind: An Intimate VIP Group Experience for Successful Entrepreneurs
Business Coaching: One-on-One Business Strategy and Collaboration Consulting with Danielle Wiebe
Free Resources and Recommended Business Tools, Courses and Services
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Connect with Business Babes Collective @businessbabesco
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TRANSCRIPT
[00:00:00] Danielle: Hello and welcome back to the podcast You are in For a Treat. Today we have an amazing guest, Kim Rutberg, who is the content strategy expert and creative executive producer in tv, video, and audio. And Kim launched and ran the video unit for US Weekly overseeing. 18 people. She is so passionate about storytelling and helping others learn and grow.
[00:00:25] Danielle: She is also the host and executive producer of Mom's Exit Interview podcast that she launched to help moms thrive without the nine five, after she left the corporate world and found it daunting, but eventually. Thrilling and satisfying. In this episode, Kim shares her journey of going from corporate, a corporate career into entrepreneurship, and how her past experience has led her to where she is Today we also dive into tips for content creation.
[00:00:54] Danielle: Repurposing content as a business owner, bringing your personality into your content. And Kim also talks about being a [00:01:00] mom and an entrepreneur and how she enjoys the flexibility it gives her, and she loves inspiring other moms on her podcast. I am so excited for you to tune into this episode. So let's go ahead and get started.
[00:01:12] Danielle: Welcome to the Business Babes Collective podcast. I'm your host, Danielle. We, in this podcast, you'll learn tangible business tips and strategies on how to grow successfully and sustainably. We'll also interview seasoned entrepreneurs so you can listen in on their stories and see behind the scenes of what it took to grow and scale their businesses.
[00:01:32] Danielle: Let's dive in as we discuss the wild. Crazy challenging rollercoaster ride of entrepreneurship. Hi Kim, welcome to the Business Babes Collective podcast. I'm super excited for our conversation
[00:01:45] Kim: today. Hey Danielle. Thank you so much for having me. Can you just share
[00:01:49] Danielle: a little bit of your background? So what do you do and how did you go from where you were before?
[00:01:56] Danielle: Cuz you have a pretty cool story to now being an [00:02:00] entrepreneur and running your own business.
[00:02:01] Kim: Sure. So I run my own. Content strategy business, which means I help professionals figure out what they should be doing with video and podcasts and content, how to grow their business with content. So pretty much you can focus on your business and your content can just like bring in leads and bring in clients and uh, up-level your professionalism.
[00:02:20] Kim: I work with professionals, I work with brands of all sizes. And yes, that's a great point. I do have a kind of interesting backstory, . So I definitely didn't intend to be an entrepreneur. I'm still getting used to saying I'm an entrepreneur, even though I've had my business about three years. I came originally from media, so I was a news producer for about 10 years.
[00:02:36] Kim: I wrote and produced news content from like 32nd stories to four minute stories traveled around the world covering politics, news, crime, like everyth. And then I launched the video unit for US weekly and I had two babies, I like to say two babies. Um, my actual baby, like a living, breathing baby. , . And then I launched the, the 17 [00:03:00] person.
[00:03:00] Kim: It grew from three people to 17 people. And I led that video unit. So I oversaw all the creative, um, thank yeah. And the operations and really everything that turns a conference. Into a fully fledged studio and figuring out, you know, how to revamp what was a print operation to being a digital video unit.
[00:03:19] Kim: And I did that for about three years. And then there was a very messy acquisition. I was in a position where I just had a great boss. I hired all these awesome people and while I had one child, I did feel like it was manageable. Like I was definitely rushing. From work to get time with her, but I was pregnant with my second and we were going through an acquisition and I'm in the labor and delivery room delivering my second child.
[00:03:43] Kim: And like everyone's quitting, like this incredible dream job that I had is sort of falling apart. All of my peers were fired, my boss is fired. My team was like quitting right and left and. I was like, do I really wanna rebuild this with a [00:04:00] newborn? Like I just did this and it really was this realization. I was like a caricature of myself.
[00:04:06] Kim: Like who is this person? Like in the delivery room, on her, on her phone, looking at resumes, like, is this what I want? Like, do I really want this? Mm-hmm. and. I'd had such a great career. Like I really enjoyed, you know, I, I didn't love every job, but . Yeah. I generally loved what I had learned and where I had been, and I just really said, I want to apply all the things that I know and love, which is content and, and growing content and creating ideas, like coming up with ideas and helping, helping really tell stories.
[00:04:37] Kim: and is there another way to do this? Is there a way to do this where I get to have my own control over my career? And so that was like the moment I'm like, you know what? There's gotta be a better way. I wanna have more time with my kids. I wanna be able to like take my son to swim without pretending I'm going to the doctor.
[00:04:52] Kim: Like I'm not gonna lie and say I'm at the dentist, like I'm taking. My kids to swim and I'm not even gonna explain it. So that was a realization that I wanted to work for myself. I [00:05:00] still, I, I also worked at Netflix and Pop Sugar briefly after that, but I already knew really I was gonna launch my business.
[00:05:05] Kim: Yeah.
[00:05:06] Danielle: Very cool. I I love how you know, it, it was in the delivery room where you had that aha moment of like, what, what am I doing here? But I need to, and something needs to change. Right. It's always that like pivotal moment of something needs to change in my life and then it. , it creates this crossroads, right?
[00:05:23] Danielle: Like, which way am I gonna go? And you could have easily, you know, continued on that path and probably had a great career. So I'm curious, what makes you enjoy entrepreneurship? Obviously, you know, you, you shared the obvious of being able to drop your son off or be with your son kind of in the middle of the day and, and your kids.
[00:05:43] Danielle: But what else do you love about entrepreneurship that you didn't, weren't able to do when you were working kind of
[00:05:48] Kim: corporate? That's such a great question. One of the things I always felt like in corporate is you're not, you, you're always representing the company. So I really couldn't be on social. I started my career in [00:06:00] news and all I would see is so-and-so tweeted this and got fired.
[00:06:02] Kim: So-and-so tweeted that and got fired and so I really was very conscious to not have any sort of personal brand or identity and. That was something that I felt like I couldn't share. Things like I wanted to speak on a panel and like teach people, like I love, I really truly love teaching people. I love helping people grow.
[00:06:20] Kim: I joke that there's too much in my brain and I wanna spread it to the world. And so I think that was one of the things that I found was not, not, not anyone's fault, but a little frustrating to me about being in an office. And the other thing that like I really. Like now that I didn't like before, I am a, I'm a connector, I'm a networker.
[00:06:40] Kim: I'm a super positive person. I hate office politics. Hmm. And I do feel like there's just a lot of meetings and sometimes there's a lot of people focusing on like, what's the right way to present this and, and how do I phrase this in the right way? And so much focus on like, The interpersonal political stuff, and [00:07:00] I am a doer.
[00:07:01] Kim: I'm like, I wanna like do stuff. I wanna teach people, I wanna help grow content. I, I, that's what I wanna focus on. I don't wanna really focus on the politics and meetings meeting glut. I've been in a couple companies where you're almost in meetings like nine or 10 o'clock to five o'clock and all your work has to be done at night.
[00:07:15] Kim: To me, that's not that efficient. And so I feel like as an entrepreneur, there's always things where you have to do administrative stuff. Mm-hmm. , but I don't have meetings that should be an.
[00:07:25] Danielle: Exactly. Oh, that's so, so good. It's like, yeah, how can we be more efficient? So tell me about that. Like what has that looked like transitioning?
[00:07:34] Danielle: Cause I know a lot of people really struggle with that kind of transition period of working a corporate job and then working for themselves. Did you find that transition? Challenging or did you, were you kind of like just jump right in and you kind of were able to sort of thrive in that freedom right
[00:07:51] Kim: away?
[00:07:52] Kim: I, I love when I say like, oh, my epiphany came in the delivery room and then I was an entrepreneur. Like, yeah, it really still took another two years. [00:08:00] Yeah, I still took two more jobs. I think that I did a little bit of like project or freelance work, but I didn't earn much money in that interim when I started my company.
[00:08:08] Kim: There were some of it. I had network, which I helped, I think helped. I had a network built in from my past experience, so that helped. But I think the couple of things that were the most applicable or transitional was the ability to speak corporate speak. . I think that has helped me because I do work with some, some companies and I think that being able to like write an email in a way that is like a business email, yeah.
[00:08:34] Kim: I think has helped. And then I'm doing a lot more networking now cause I think I work a lot with, with professionals and brands. So I'm doing like more networking cuz those weren't necessarily my network before. So that, those have been some of the adjust.
[00:08:47] Danielle: Yeah. Yeah. And then also like your calendar and your schedule, like how has that looked?
[00:08:53] Danielle: Because obviously going from like a full-time job, then working for yourself and potentially working from home, is that, I am [00:09:00] assuming that that's, You're working from home or you, you were working from home. So how was that transition of like being your own boss and you know, you have to tell yourself what to do every day.
[00:09:10] Danielle: you don't really have it like set out for
[00:09:12] Kim: you. Oh my God, as to ask that question. I saw the brain exploding emoji in my head, . I'm like, ah. I think scheduling is something that everyone struggles with. I actually, I think a lot about it because, I'm one of those people who I'm like, how come I do more with less?
[00:09:29] Kim: Like my goal is to work the same or less. Mm-hmm. , but still earn a good, a good income. Right? Yeah. So I'm really like a little crazy about time management. I do work from home. I try to be really, really religious about time blocking. So yeah, if I have an hour or an hour and a half, I make sure in that hour and a half I'm, I have like concrete tasks.
[00:09:49] Kim: Mm-hmm. that could be done. So like right before we chatted, I finished up a script for a podcast and I have it ready and I'm gonna send that to my editor, like right after we talk. And then I'm gonna finish one more and then I'm gonna jump back in to [00:10:00] some client work. But I'm really like crazy about that.
[00:10:03] Kim: And then I also isolate times for deep work. Yes. So some of my work is like strategy or writing. . I can't do that in 30 minutes. Like I just can't. But I could do it in two hours with a headset at a coffee shop or in my office. But I try to do like tasky to-do list tasky type of things in those smaller blocks between meetings.
[00:10:25] Danielle: Mm-hmm. . I love that. I love that so much. And then how, like, how has it changed as far as, cuz obviously you have two kids, so how has that changed with your motherhood? Like, has that changed kind of the way that you are able to be present with them? Or like, tell me more about that. Yeah.
[00:10:42] Kim: I, I think it's a combination of deciding to work for myself and Covid.
[00:10:46] Kim: I have found this unstructured. Freedom with my kids that I don't think I had really thought about before. And some of that was covid and some of that is entrepreneurship. [00:11:00] And it's like not having a special event on the calendar, but rather just taking a walk with my child and just like letting them figure out the path and just letting the day be more improvisational.
[00:11:12] Kim: And I think. I couldn't have done that before. And now that I have it, I really don't wanna let go of that. And so, mm-hmm. , I'm very committed to entrepreneurship because I think I've seen the joy in having more unstructured time with my kids. I feel really connected to them, and I'm not like super mom, but I feel really connected to them and I feel like I know them.
[00:11:34] Kim: Yeah. I feel like I know them really well. And so that has been something that's just been life changing for me. And it's not to. Working full-time, you could still be a great parent if you're working full-time at a company, it doesn't matter. But for me, that has been a really, really significant brain shift.
[00:11:50] Kim: Mm-hmm. ,
[00:11:51] Danielle: I love that so much. And now, you know, you're really passionate about sharing that with other people. And then tell us a little bit about your podcast, because [00:12:00] I know that's something that, you know, you are talking specifically to moms, but I think anyone. Really value out of it. So tell me more about like how did that come to be and where in your journey did you decide, because I know it's somewhat recent, so tell me kind of about what, what that idea has looked like for you.
[00:12:18] Kim: Sure. As I thought about leaving corporate and finding what was next, I looked around and was like, What is going on? Like, where do I go? Like, who's my office mate sharing the grapes? Like who's my boss, who's my mentor? I was really, really lost and I, I just did not see how I could make a full-time living, not just like one freelance project, another freelance project, but like an actual living, working for myself, and I started talking to moms in my neighborhood.
[00:12:48] Kim: When I left and I decided like, I'm really going to work for myself, people were like, okay, but like, that's a hobby, right? ? Mm. Like that's like you're really earning money. I'm like, no, no, no. I'm really, really earning money. And then other [00:13:00] people would like still send me job listings. And I realized that actually.
[00:13:04] Kim: There was a lot of curiosity about this, and then there were a lot of moms who wanted to know more. They were like, are you making money? How are you finding clients? How many hours are you working? There's a lot of, there was like a lot of interest, curiosity in the grace space between stay-at-home mom and grinding on a corporate ladder.
[00:13:21] Kim: And as I was sort of noodling in that space and thinking about it more, I'm like, I think there's a story to tell here. I feel like there are moms out there who wanna hear inspirational. And wanna get tips. Mm-hmm. , I, I still need tips. Like I'm still working on business development. I'm still working on, on, you know, certain things and I, I felt like there was an opportunity to inspire people and also help them on their path and make them feel positive about it.
[00:13:44] Kim: Also make them realize like, you can do it. Yeah. You are not, you're not only this job title on your resume. You are a person who can run a business. Like you can do it. Mm-hmm. . And I think sometimes people think like, I don't have a business degree, or I don't, I have never run a business. You don't need all that.
[00:13:57] Kim: Um, totally. And so, yeah. And so I, I [00:14:00] think that that was how it came up. And then I thought, I'm a content person. I've been making tv, digital video and podcasts for 15 years. So I launched, um, podcasts for People Magazine. I helped on a podcast for Entrepreneur Magazine. And I'm like, I know how to make content.
[00:14:15] Kim: Like that's actually my love. Or my business language, . . Either one. Either one, either one. So I, I, I thought I really have to turn this into a podcast. I, I really feel like there's so many women out there with so much to say, and. So I launched Mom's Exit interview. It's ranked in the top 20 on Apple Careers, which is super exciting.
[00:14:35] Kim: So cool. It's been really exciting, and so it's a weekly podcast every Wednesday. Each episode has a mom with an inspirational story and then expert tips across. Business development, finance, wellness, parenting. Each episode has a different one. And so it's just been great. I've been loving hearing the people's stories and I've been getting such amazing feedback.
[00:14:53] Kim: And so that's called Mom's Exit Interview.
[00:14:55] Danielle: Ah, so cool. I love that so much. And I love that year Now. [00:15:00] Able to use the skills that you have had for, you know, the companies that you've worked for and things that you've developed and able to use that into something that you now have for yourself, which is so cool.
[00:15:11] Danielle: And I think it's really important too, because I think there's a lot of people as well who, who might see, oh, I wish. You know, I wish I would've like started my business sooner and all those kind of things. And I think there's a difference between having fear of jumping all in, but also taking advantage of that time where you are working for someone else to learn as much as you can.
[00:15:32] Danielle: Because you can always translate those skills into entrepreneurship. And like I think about all of the experiences that I had before I, you know, jumped into entrepreneurship even though I was always kind of part-time doing entrepreneurship. , but those are so valuable. Like all the lessons that I learned working for other people and in different industries have been so valuable within helping me grow this business.
[00:15:54] Danielle: So I just wanted to mention that. Cause I think a lot of people think like, oh my goodness, I'm wasting my time. Or [00:16:00] they wanna launch a business one day, but they're kind of feeling like the time that they have now isn't valuable, if that makes sense. So yeah, just like an encouragement. Cause I feel like you are a perfect example of that, of.
[00:16:11] Danielle: Using all the skills that you have learned to like now do what you do now. So, Amazing. So Congrat, thank you. And
[00:16:19] Kim: I also think thank you. And I also think that everyone has the same thing. Like you, you, you, you see in these articles, the number one success marker is adaptability and curiosity. And that's definitely the number one skill that any successful business owner has.
[00:16:33] Kim: So anything you don't know you can learn or delegate out. And I think that's something I did. In the corporate world because I went from like TV to digital and then to running my own business. But like you never know everything about something. Every project has something new to it, and the ability to figure that out is really such a valuable skill.
[00:16:54] Danielle: So good, so good. Let's dive into some of the things that you work with clients [00:17:00] on. So I know that you love to help people grow their business through content, specifically video and audio. So I'm curious, first of all, before we kind of dive into the tips, why do you think video and audio are so important?
[00:17:15] Danielle: And where does blogging, for example, where does that fit into the mix? Um, I would love to hear your feedback on.
[00:17:22] Kim: These are great questions. And so when I say I do content strategy, everything falls into it because I do think there is a place for blogs. Right. But, um, sometimes I don't say content strategy cuz not everyone knows what that means, , right?
[00:17:34] Kim: Totally. But, um, I focus on video and podcasts. So if you look at what the social media platforms are doing, they're going all in on video. Mm-hmm. so. Majority of businesses are using social media as their mm-hmm. primary mechanism for marketing. So when you look at what Instagram and TikTok, what they want you to be doing, they want you to be putting video on there and they want you to be doing shorter video.
[00:17:58] Kim: So they are gonna [00:18:00] promote you the more you are going all in on what they're telling you to do. So you'll notice on Instagram, they want you to put your native stuff, your native content, meaning shoot it from your own phone and upload. and they want you to put text in Instagram and they want you use their own audio.
[00:18:14] Kim: So if you're really trying to grow on social media, it's video. It's a lot of video. I also think just inherently there is that audio and video aspect of video that makes it so relatable. A photo can be airbrushed. You can, you know, you can make yourself look beautiful with lighting, but when you do a video, You know, you're, you're seeing more of somebody and you're hearing more of them, you're hearing more of the emotion or the humor or all of those things.
[00:18:39] Kim: So I think it lends itself to entertaining and educating better than a photo or a graphical can. It's not to say it shouldn't be a part of your mix. It should. Blogging. Blogging, I. I'm definitely an advocate of blogs. Google. Google is so powerful. Yes, if you can have good s e search engine optimization, and you can be getting hits on your [00:19:00] website from a blog post that you already put somewhere else as a video.
[00:19:04] Kim: That's amazing. So what I do for my own podcast, I try to think of this for content, you have like your hero piece. It could be a YouTube video, it could be a podcast, it could be whatever is like, um, the largest or longest thing you're making. And then from that hero video, it's like an orange or a lemon, not a lemon, lemons or sour.
[00:19:22] Kim: An orange. You take an orange and you wanna squeeze all the juice out. . So for my podcast, I have a podcast, it's like a half an hour. Then I turn those into short video, social video assets. I put them on Instagram. Sometimes I put them on LinkedIn. I also put a blog post on, you know, a blog is just gonna like create back links while you sleep.
[00:19:40] Kim: And it's just a totally different thing. It's all text. Mm-hmm. . It's not, it's not video. So you're really like diversifying your content. So to try to get. Leads, more readers, more customers, more clients. So anyway, I'm an advocate for all of it, but I do think video and audio and audio in particular is also very personal.
[00:19:56] Kim: Mm-hmm. , you think about where people are like listening, they're [00:20:00] on their drive to work, they're pushing a stroller, they're biking through a forest, and you are in their ear. Like it's really, really personal. And so I think that's something that it's, you'll see the growth of podcasts. There's something like four to 5 million podcasts out there.
[00:20:16] Kim: But don't look at that number and say, oh, I can't. You have to just look at that number and say, could this medium serve my needs? And I think for a lot of businesses the answer is,
[00:20:24] Danielle: Yes. Absolutely. I, I love that you said that and it's like, that was a perfect way to explain it. I love that, like how clearly you explained it was so good because that's exactly what we're doing with our podcast.
[00:20:36] Danielle: Although we're not, we're currently not using video. Probably sometime in the future I'd love to actually get on the video train, but what we'll usually do is, yeah, record our podcast and then we'll transcribe it. We'll turn it into a blog post, like try to have good headings and seo. We actually like hired an SEO expert to help us with this cuz we.
[00:20:54] Danielle: You need to like learn this. But it's so funny because I remember when I first got started in business, it was like, oh, I have to be creating [00:21:00] content for this platform and that platform and it all fe felt so disconnected and it was so overwhelming. Right? Whereas what you're talking about, like having your hero content, for us it's the podcast for someone else.
[00:21:13] Danielle: It could be YouTube, whatever that is, or just a blog. But having that content there and then creating. Snip snippets of content that you can put on social media. It's so much less overwhelming when you think about it that way because you probably can pull quotes. You probably can have, yeah, an audio clip that you can put on like a reel or whatever that is, and so it, it's so much better to.
[00:21:38] Danielle: Have your content organized that way because your brain also is like less overwhelmed when it's thinking about creating content. Cuz people are like, I don't even know what to post. I don't even know what to do. So it
[00:21:49] Kim: is true though that what you were saying about your brain is like in this land, right?
[00:21:53] Kim: So right now Danielle and Kim are talking about content. Yes. So our brain is in this land. So you're better off, [00:22:00] any entrepreneur is better off living in that world of how do I create between, let's say for example, three and eight. From this interview. Mm-hmm. and you can spread it out over months. Yeah.
[00:22:10] Kim: You know, you can put three this month, three next month, two the next month. It doesn't have to be sequential. No one like tracking your social media like that. Yeah. So I think it's important to remember, like you were saying, I get lost. Like if you asked me like for some quotes or videos from an episode of my podcast from five weeks ago, it is hard for me to remember it.
[00:22:27] Kim: So it's easiest to do it sequentially when you're in that world of like this topic. Podcast or this topic of this blog or whatever. Mm-hmm. . Think about all the different ways you can work in that and. Is it a video? Is it a podcast? Is it a blog post? I think that it's, it's a little, it's easier to work like size, larger size into smaller snippets.
[00:22:48] Danielle: Mm-hmm. . Totally. And I would love to hear your process for that. I know that you record the video for your podcast. And then what do you feel like does well as far as [00:23:00] video on social media and what kind of content are you creating for your social media channels? Is it always like directly from. The podcast episode of the recording, or, I know I've seen, I think I've seen it on your Instagram before, like you'll film yourself like working or you know, just kinda like behind the scene stuff.
[00:23:18] Danielle: What do you find does really well and how do you kind of, like you said, repurpose that content in a way that is digestible for your ideal person?
[00:23:29] Kim: That's a great question. And so I work with both, obviously myself, but I work with professionals like realtors, lawyers, doctors, you know, a across different fields.
[00:23:38] Kim: I work with a Bever, a small beverage business. And the process I think that I, I find easier, easiest, is to say, what's a shoot we're doing? So like, you take a video shoot or a podcast shoot, what is the theme or the focus of this shoot? And then you filming it and as you're filming it, like before you're, you're doing more.
[00:23:56] Kim: It'll take more prep than you're actually filming. So if you're filming for [00:24:00] seven minutes, you're probably gonna prep for like a few hours. That's great because you're getting a lot of content out of it. So for example, I shot recently with a realtor, right? We, we film, uh, a video tour, and then we film a q and a.
[00:24:12] Kim: And then we film some really short things that could be reels. So you could be getting between like a few large pieces of content, a home tour, a q and a video and one other thing. But then you could be getting a lot of short form video. If you look at a reel, you could get five seconds or 10 seconds of someone dancing in a corner or a realtor plugging in a lamp and showing you how beautiful this chandelier is making this house look with a text on top of it.
[00:24:37] Kim: So you could really, I. Thinking of how many different things you can get. And then the second thing is be organized about it. Because sometimes you can go into a shoot and you film a lot of stuff, and it's sort of just like sitting in your hard drive. So just be organized about where it can be. Put it in a calendar, just your market to be posted somewhere.
[00:24:53] Kim: And so for my podcast, what I do is I record the podcast, I audio and video record the whole thing. And [00:25:00] then as I go through, um, as I prepare the episode, I'm doing a. I select the social video asset. Some are video and some are quotes. Or, or, or bullets. I think that it just depends cuz sometimes the, when you're giving tips in in number format, it's really helpful.
[00:25:14] Kim: That's something I learned years ago in media. It's like that buzzfeed, early Buzzfeed type of thing. Like five secrets You never knew about this or like, yeah, three ways to get more money back during tax season. Seven ways. Stage your home as a realtor, whatever the things are. But I think some tips are best as like a bulleted list or a carousel.
[00:25:34] Kim: So I think it's just about diversifying and you know, you might not get as much engagement, you might not get as many likes on that carousel, but you also have to think about what are you trying to get out of the social at a social. Mm-hmm. like I personally am not trying to be an influencer. I'm trying to run a business and I try to help other professionals.
[00:25:48] Kim: So you have to think about, I have a great, great business. I don't have a huge social following. I have a. Super, super strong business. Like I help a lot of brands, help a lot of professionals won awards last year making [00:26:00] good money. So like a lot of people, and I've had a lot of people on Mom's exit interview reminding you.
[00:26:05] Kim: I talked to Shannon Monson, who's like, Run six and seven figure figure businesses and she says she had her best months when she or she made six figures when she had like less than 2000 followers. Mm-hmm. and I talked to another social manager, car Brohard, same thing. She was like, under, under 2000 followers.
[00:26:19] Kim: I had some of my best months. So don't really think about, you know, how many tens of thousands of followers you need. You really need the right people to follow you and you need hundred percent. From your ideal customer or your ideal client. So anyway, how I think about it, I start from the biggest, the biggest thing you're shooting.
[00:26:33] Kim: And then I break it down into video quotes, tips, blog posts, stuff like that. And then the last thing is I like to switch it out. Yeah, I like that you raised that point. You know, podcast, you can see are sometimes like a two box, like a, a head on top, a head on the bottom, or a head on the right and a head on the left.
[00:26:48] Kim: It looks really pretty and it looks really clean. But sometimes social doesn't love that. Sometimes Instagram doesn't love that. They don't feel like you filmed it for Instagram. So sometimes I like to switch it. Yeah, Instagram likes it when it's more personal. Yeah. So sometimes I switch [00:27:00] it up and I just like film myself, like selfie style.
[00:27:03] Kim: I talk to camera, or sometimes I film myself. I don't talk to camera and I just use text on ca text, text over it. And those often perform way better. Mm-hmm. than the more polished video. You'll really see that. But I think there's a place for both. You know, I'm a content, I'm a content expert. I have brands who want that polished stuff, so I have 'em both.
[00:27:20] Kim: I think it's okay, like to vary it.
[00:27:22] Danielle: Yeah. It's so interesting that you say that because I, I agree, and actually I was talking to a couple people that were in, in my mass run and we were trying to come up with some ideas of how they can kind of create content for a launch that they have coming up. And I was saying like, it's so interesting what in, what does well on Instagram and sometimes it's like the things that you've literally.
[00:27:43] Danielle: Spent the least amount of time on, or the things that you actually never really intended to be content, but you're like, find a video on your phone. Like, I have this video and you know, it's from several months back and like I'm, we're at a winery, my husband and I, and I'm swirling a glass of wine. And then there's like a view.
[00:27:59] Danielle: [00:28:00] It's not a, like the most amazing view, it's just a is you, there's a garden. And then I have texts over it. And that was one of the reels that just got so much traction. And I think it was because of the content itself. It wasn't necessarily because of like the, the video, but the video was just very average, like, you know, and so it's so interesting.
[00:28:21] Danielle: What does well on certain social platforms. And I think, I love that you said not to focus on so much on Yeah, the follower account or even the engagement. Because if you have that one person that sees your post, you could have thousands and thousands of people see your post, but it's not your ideal client and you'll get nothing from that.
[00:28:40] Danielle: But you could have one person see your post that's like, oh, this is exactly what I need. And you know, go and email you and hire you, or, you know, purchase your products or services, whatever. So I think. Really key is knowing that, like what is the purpose of the content? And I always try to encourage my community too, is don't just create content just [00:29:00] so you can try to go viral.
[00:29:01] Danielle: Like it's just, it, it's gonna be kind of a waste of your time cuz you don't really even know what is going to go viral. Like it's usually some really random stuff. And I, I've talked to a few people who have gone viral and they never thought, That that piece of content would've gone viral, you know? So it's so interesting.
[00:29:21] Kim: A hundred percent. I cannot tell you how many times I've talked to people in media and they're like, we wanna find our own 73 questions. You know that Vogue series? Yeah. I'm like, right. But like those things just happen. They, they happen and that's awesome. But they just happen. And I think the most important thing for professionals to remember, What are you looking for out of this content?
[00:29:43] Kim: Mm-hmm. , because a lot of times people are like, I want more followers. I'm like, you don't want more followers. You want the right followers, and you want engagement from the ideal customers. So I think that's the most important thing. And figuring out where you should be and what you're saying and varying it, because [00:30:00] I find.
[00:30:01] Kim: I do some educational content. I do some of the podcast content, but like sometimes I'll just do a silly like lip syncing video just to show like a goofy side of me. I'm actually like a very goofy person and I think that doesn't always come across when I'm talking about like how to big business content.
[00:30:15] Kim: Exactly. You know, you can do it, you could grow your business, but I'm actually like a super silly person. Like in my past life, like I did improv comedy and I'm the first on the dance floor, like I just don't care. And I think. Those silly sort of lip syncing gives a chance for me to just like be more authentically me.
[00:30:32] Kim: But on the converse with that, I'm a terrible dancer, so. So the dancing videos I hate? Yes. I'm like, I can't match, I can't like match, match a beat. So I'll be like pointing my fingers up in the air, like mismatched to the text and I'm like, oh my God, this is so embarrassing. So, You know, figuring out a way to show different sides of you.
[00:30:50] Kim: Mm-hmm. , especially if you're a professional trying to grow your business. You should have educational, but you should have some entertaining and light side and, and not everyone's so goofy, but almost everybody has that other side of them [00:31:00] Totally. That they totally should be showing on social and not forget about that
[00:31:03] Danielle: part.
[00:31:03] Danielle: Oh, totally. Totally. And it's, it's so interesting that you say that, and I, and I appreciate you saying that because I really don't like when people will give advice on like, you shouldn't put anything personal on your business Instagram, because some people are using their personal Instagram for their business as well, and it's kind of joint, and you know, when you.
[00:31:27] Danielle: When you are a personal brand and you are, whether it's be a service provider or you know, you have a personal brand, you have a product-based business, people wanna see that personality shine through. Like they don't want just like boring, dry only tips forevermore. Like they want it, they wanna be able to connect with you.
[00:31:44] Danielle: They want to see some of behind the scenes stuff. And like you said, Some of the times, that's what really connects your audience to you and what will set you apart. Because if you are only doing just the like professional tips and all that, like that's great, [00:32:00] but a lot of people are doing that. So it's like what actually sets you apart?
[00:32:03] Danielle: What's gonna make people wanna work with you versus someone else? And it's most likely because they either. Themselves in you, or they just like your personality and they're like, I wanna hang out with that person. Like, I wanna be around that person more. And then that's why they choose
[00:32:19] Kim: you a hundred percent.
[00:32:20] Kim: And one of the things I, I also offer in like as a part of my business, is on camera coaching, on camera confidence. So, I listen back to myself sometimes on podcasts. I've been doing like a ton of podcast interviews to Yes, talk about mom's exit interview, and sometimes for my business, my actual like day job business and sometimes I listen back and I'm like, okay, I sound smart, but like I, I'm not like warm and I'm not me and I'm not bringing enough of like my silly real side.
[00:32:44] Kim: And I've worked to do that because I think it's important to, to bring the you because one of the things I actually. I do this, I do this with like every project I'm on as a person, like per personal projects and also for my clients. Like what are your goals at the top of [00:33:00] it and like what are your superpowers?
[00:33:01] Kim: So one of my superpowers is I'm super easy to work with. Mm-hmm. , I'm very positive. I'm communicative. Mm-hmm. , I'm very optimistic and I'm creative. My superpower being that I'm nice and easy to work with. Well, if I'm appearing on a podcast and I'm not showing that warmth to me and I'm not really showing that sort of openness and goofiness and like funness.
[00:33:19] Kim: Then I just didn't showcase my superpower. And so I think that's something that like I'm working on, I try to practice what I preach. I tell people to be on camera. I'm trying to put myself on camera more. Mm-hmm. . And I think it's important as professionals put themselves on social video. You know, whether you're an introvert or an extrovert, whether you're silly or you're serious, whether you're very nurturing or you're, you're super a balanced person who's all about yoga and wellness.
[00:33:41] Kim: Just be that person and make sure that comes through because. That is what someone's gonna wanna work with you. And if they're your fit, they're totally gonna love you and they're all in mm-hmm . And if they're not your fit, don't worry. They'll mute you or they won't follow you. So I think it's super, super important.
[00:33:54] Kim: Especially I've been thinking more about that as I train more people to be on camera is you are who you are. [00:34:00] Yes. And the most important thing to find success is to be the best, most confident version of that. You don't have to be someone else, but you do have to be yourself.
[00:34:07] Danielle: Yeah. And I think it takes practice, to be
[00:34:11] Kim: yourself publicly.
[00:34:12] Kim: Do you
[00:34:13] Danielle: know what I mean? , I totally agree with that, and I, I'm the same way. Like even on the podcast, I'm like, Hey, how can I actually bring more of me? Because I'm the type of person where it's like, I don't like to waste people's time. I want everything. So valuable and so and so podcast episodes that I did, you know, a year ago.
[00:34:30] Danielle: They're very, okay. These are like the, you know, hundred tips of like this. I want it to like, it's so much value in one episode where it's like, really I should just break it down into three because it's like, it's too much. Really. I could have 10 episodes that are talking about that topic and so I've really tried reign it in and like, how can I.
[00:34:49] Danielle: Smaller, more juicy episodes that are maybe a little bit shorter, and then also kind of bring a little bit more of my personality to it. And that's something I'm still learning too. And I totally agree with [00:35:00] everything you said there. It's so good
[00:35:01] Kim: and it sounds funny, I think it sounds counterintuitive when you say to people, practice being yourself , but I am myself.
[00:35:07] Kim: I'm like, no, no, no, no. Like a video camera steals your. It does. The red light steals your soul. I know it sounds weird, but like I've worked in TV and digital for 15 years. I have trained thousands of people to be on camera. You will have somebody telling jokes being fun, really cool. You put that red light on and they're a robot.
[00:35:26] Kim: Yeah. It really does steal your soul and it takes practice to bring the real you from everyday life into the video you or the podcast you. And that's okay. Yeah. And everybody hates the sound of their own. Everyone hates how they look on camera. Yeah. I promise you. CEOs, celebrities. I was on a shoot with a celebrity and they, she was like, don't film me from this angle, cuz she was self-conscious of her, of her backside.
[00:35:48] Kim: Wow. I was like, you're gorgeous. Like what? Yeah. You know, but everyone feels self-conscious. Everyone
[00:35:52] Danielle: has their own. So like
[00:35:55] Kim: securities. Yeah. Yeah. Everyone, everyone feels that way. Mm-hmm. So I think it's, mm-hmm. It's important for people to know that, a, [00:36:00] you have to watch yourself back to, to just see how you're doing.
[00:36:02] Kim: But B you have to just be easy on yourself and know that it will come with time. And I agree with you, like mm-hmm. I'm an episode 15, right? Yeah. I, I'm, I'm, well, whatever we're gonna be at when the stairs, I'm an episode.dot. But you know, I'm well under a year in, into my podcast and I'm already adjusting as we go.
[00:36:21] Kim: And, I've been an executive producer in TV and digital and that is normal. Mm-hmm. , it's a normal process to say, what is the show today and what will it be now and what will it be tomorrow? Mm-hmm. It's good. Evolution is good. And so like you, Danielle, I'm like, all right. I'm gonna bring a little more of myself.
[00:36:36] Kim: Mm-hmm. , I don't wanna talk the whole time. I, this is not a chatty talk show. I'm not like Jimmy Kimmel, but yeah, bring more of yourself to the show cuz you know someone's listening to you and they must like you a little bit. At least
[00:36:46] Danielle: For sure, for sure. Oh, I love that so much. That's so good, Kate. Such valuable tips.
[00:36:52] Danielle: Thank you so much for sharing all of that. I wanna end off with just asking you, what are you the most proud of of your entrepreneurial journey so [00:37:00] far? This
[00:37:00] Kim: is such a good question, so, okay. I'm gonna give you two. Is that okay? Yeah, go for it, please. One, I am. Really proud that I've tuned out the noise of both my own brain and society of what I should or shouldn't be doing.
[00:37:17] Kim: Huge. I feel like since , yeah, since launching my business, I think I've gotten to really sit and think about what, what do I want my life to look like? And I really do want to have. More on structured time with my kids, and I wanna continue to know them well. Mm-hmm. , and I feel like I'm doing that while still providing value and knowledge to professionals and brands and helping them grow.
[00:37:39] Kim: And I'm proud of myself for tuning out the noise and for really being connected with my children. The second part, leaving a good job with a good title. That sounds impressive to other people. Leaving. It was really scary. Yeah, because I definitely thought nobody would ever respond to an email from me again, because it's like just me.
[00:37:56] Kim: And I think I'm really, really proud that I let [00:38:00] go of the need to have a fancy title. And ironically, that's when I won an award. I won a huge award last year. Wow. From, I got a webby honor and a gold medal tele award for a video series I did for, it gets better a nonprofit and just like that was under my company, my L l c.
[00:38:17] Kim: It was me and the client and a team of amazing people. But just that ownership of it was so amazing. And once I said, okay, I don't need some fancy title like that is when you're just doing the work cuz you like the work and you really wanna see impact. And I felt like I was so proud of the series and then we won this big award and it was like a cherry on top.
[00:38:34] Kim: So those are my two things I'm super proud of and thanks for asking. That. I think it's a really nice, oh, nice interview . That's
[00:38:40] Danielle: so, that's so great and it's so inspiring and I love, I love that you like took the snippets of like how it can kind of relate back and you're so good at relating it back to the lesson for everyone else too.
[00:38:52] Danielle: So thank you for doing that. Where can people find you? Where can people connect with you, find out more about you and be a part of all the fun things [00:39:00] that you're doing? I
[00:39:00] Kim: have a super. Bold website and Instagram. It's all under my name. Kim Rit, r i t t B E R G. And the podcast I ho I host is called Mom's Exit Interview and it helps moms, not really just moms, but moms thrive without the nine to five.
[00:39:15] Kim: So it's inspiration and actionable tips on how to carve a life that you want. I love
[00:39:22] Danielle: that. Thank you so much for being here. Kim. Thank you so much for sharing your journey with us and all of your tips on content creation and uh, I'm so excited for what's next for you.
[00:39:32] Kim: Me too. Thank you for having me. This is such an awesome chat.
[00:39:38] Danielle: If you love this episode, make sure you screenshot. Post and tag us on Instagram at business babes Co. Want to know when the next episode goes live? Subscribe on your podcast app and while you're there, give us a review. Until next time, keep dreaming big, setting goals and taking action.[00:40:00]