137 | 3 Tips to Powerfully Connect with Your Ideal Audience Through Words with Anita Siek of Wordfetti

If you struggle with knowing how to connect with your ideal audience through words and copywriting, you are going to get so much value out of this episode!

LISTEN TO THE EPISODE HERE:

If you struggle with knowing how to connect with your ideal audience through words and copywriting, you are going to get so much value out of this episode!

Anita shares her journey of entrepreneurship that began in the corporate world as a lawyer, followed by two failed business attempts, to finally launching the business she runs today - Wordfetti. Anita is so hilarious and so fun, but also so full of the knowledge of wisdom. We dive into topics such as having big goals (but also having grace for ourselves), pursuing passions outside of our businesses and how that can lead to more creativity. She also shares how to communicate what they do with words and copywriting and her 3 tips she shares are incredibly valuable!

Anita is a lawyer turned brand strategist, copywriter, investor, and founder of Wordfetti, a leading human-centered brand strategy and copywriting house in helping brands create a dent in their industry through the power of psychology and words. With a big passion for words, language, and the delicate choices of how they can trigger different emotions and feelings in a reader, Wordfetti exists to help businesses zig when others zag, grow and make more sales through words via their done-for-you services, and in their highly sought-after programs and digital offerings. Anita's work has been featured on Forbes, Smart Company, Thrive, and more.

Connect with Anita:

FREE GIFT: 5 e-copy lessons- Every day over 5 days Anita drops a 10 min read to uplevel a reader's copy game: wordfettigroup.com/freebie 

Instagram:

@anitasiek

@wordfetti

Podcast: Brandfetti

Continue the Conversation

Marketing and sales are essentially conversations that are already happening in your industry or community. Instead of struggling to find the right words, listen to the ongoing conversation among your audience and continue it. Engage with their pain points, challenges, and aspirations in your content to build a deeper connection.

Be Obsessed with Problem-Solving

As an entrepreneur, your primary role is to solve problems for your audience. Become deeply obsessed with understanding their pain points and challenges. By focusing on the problems you solve, you can tailor your messaging, offers, and solutions to meet their needs effectively.

Embrace Your Story and Humanity

Your unique story, experiences, and values are your brand's monopoly. Don't shy away from sharing your personal journey and connecting with your audience on a human level. Authenticity and vulnerability can create a powerful bond between you and your customers.

Balance Achievements with Enjoyment

Success isn't just about achieving numerical goals. It's essential to find enjoyment in your journey, embrace the learning from challenges, and prioritize elements of your life outside of your business. Adding passions and hobbies can boost creativity and holistic well-being.


Our Top Business Resources to Support Female Entrepreneurs:

Connect on Instagram:

Connect with Danielle Wiebe @danilivinglife

Connect with Business Babes Collective @businessbabesco

Have a Question & Want to be Featured on The Podcast?

Ask us a Question

Apply to be a Guest

transcript

Danielle Wiebe