182 | Build a Profitable Business While Loving your Life with Evie McLeod & Lindsey Roman of The Heart & Hustle Podcast
Ready to learn how to create a profitable business centered around your passions?
LISTEN TO THE EPISODE HERE:
If you want to Build a profitable business while still loving your life then you are going to want to listen up to this episode that we have today!
We are airing another BONUS Session of our Passion to Profit Challenge that we hosted last week and this session is with our friends Evie & Lindsay of the Heart University and the Heart & Hustle Podcast! This Conversation is SO good and we can’t wait for you to hear it :)
Connect with Evie & Lindsay:
https://theheartuniversity.com/
https://www.instagram.com/theheartuniversity/
https://www.instagram.com/mrslindseyroman/
https://www.instagram.com/evierupp/
KEY TAKEAWAYS
Discover Your Genius Zone
Before pursuing a business based on your passion, evaluate if it aligns with your skills and market demand.
Look for the intersection of passion, skills, and market need to find your "genius zone."
Prioritize Profit
While passion is crucial, prioritize profit to avoid losing your passion due to financial stress.
Focus on the activities that generate the most revenue and delegate or drop less effective tasks.
Effective Time Management:
Time is a precious resource for any entrepreneur, and Evie and Lindsey understand this well. They delve into a range of time management strategies that have been instrumental in their journey to success. From setting clear priorities to utilizing productivity tools effectively, they share practical tips that can help you optimize your daily schedule and accomplish more in less time.
Navigating Challenges:
Entrepreneurship is a path filled with both triumphs and trials. Evie and Lindsey open up about the challenges they've encountered along the way and discuss strategies for overcoming them. From financial obstacles to creative blocks and market fluctuations, you can stay resilient in the face of adversity!
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transcript
[00:00:00] Danielle Wiebe: Welcome, Evie and Lindsay, to the Passion to Profit Challenge. I'm so excited to have you guys. And we actually have met before because we did a podcast swap. And I actually, I looked to make sure that people could refer back to. We had you on episode 78 of the podcast. Our community absolutely loved you guys, so we're so excited to be having you again and having this conversation.
[00:00:26] Danielle Wiebe: So for those who don't know you, can you quickly do a little intro, who you are, and what you guys do?
[00:00:33] lindsey Roman: Oh my gosh. Thank you for that beautiful intro. We are so excited to be here. Evie, how do you want to do this? Do you want me to do the quick and dirty? Do you want to do
[00:00:41] Evie Mcleod: a couple? You just dive in.
[00:00:42] Evie Mcleod: Go for
[00:00:43] lindsey Roman: it. All right. Combined, we are Effie and Lindsay. We are co founders and owners, CEOs of The Heart University, which is a business education platform that serves you in person events, workshops, business education, digital shop, podcast, all the things. And our mission [00:01:00] is to see entrepreneurs thrive and build businesses that they love.
[00:01:02] lindsey Roman: So passion to profit, like we are here for all of this. And then separately, we are also wedding photographers and business coaches as well. Was that a quick and dirty
[00:01:11] Evie Mcleod: explanation? That was perfect. That was like as short as you could possibly make our complicated mess of
[00:01:16] Danielle Wiebe: entrepreneurship. Oh my gosh.
[00:01:18] Danielle Wiebe: Okay, that's why I love you guys, because you have so many different things going on and I think that's why you're perfect for this specific topic. So I would love to hear from you guys, when it comes to creating a business, specifically a business that's surrounded... By something that you're passionate about.
[00:01:35] Danielle Wiebe: And obviously you both are multi-passionate, multi-talented, and I think that's a lot of our community where they have so many different things that they love to do. . So tell us a little bit about what that journey has looked like as far as creating a profitable business, but based on something that you're really passionate about.
[00:01:54] Danielle Wiebe: Obviously, there's always parts of business that are not fun, but it feels like you guys just love what [00:02:00] you do. And so talk to us a little bit about that. Yeah.
[00:02:04] Evie Mcleod: So I feel like when it comes to the multi passionate space, I think Something Lindsey and I tiptoe the line between and especially as educators and as business coaches because clearly we are multi passionate and we love we have multiple different businesses each
[00:02:18] lindsey Roman: and we just love what we do.
[00:02:19] lindsey Roman: I feel like what's difficult
[00:02:21] Evie Mcleod: to tiptoe the line between is for so many multi passionate people, they're like, I want to do it all and like hand raised. Lindsay and I are on the exact same page. Like we feel the exact same way. But for us, our journey and what we encourage fellow entrepreneurs as well is like one thing at a time.
[00:02:36] Evie Mcleod: And that's kind of what our journey was, was both of us. And I was kind of fell in love with photography just for the sake of the art and the the challenge of learning something new and creating and we've both always been like storytellers and we loved you know, being I don't know, creative and artistic in different ways.
[00:02:55] Evie Mcleod: So that's where photography kind of started, which was our gateway to entrepreneurship for [00:03:00] both of us, like let us in. So it started as a passion, like many like stories and entrepreneurship. And then we began to slowly realize it was an opportunity for Freedom and finances and income, you know, for ourselves and the season of life and whatnot.
[00:03:14] Evie Mcleod: So it turned into then a business. Those businesses exploded. This was back in like 2017. Those businesses absolutely exploded. And then from there, we got so many photographers as those businesses were growing for a few years. So many fellow photographers asking us questions of like, how did you do this?
[00:03:30] Evie Mcleod: How did I've been trying for 10 years to build this business? How did you get from here to here in this short amount of time or this period of time? How did you learn this? How did you do this? And that kind of began to spark a passion for, from us of entrepreneurs, especially photographers at that point in time need.
[00:03:46] Evie Mcleod: Resources and education and training like to get from point A to point B. They need a step by step road map and we have just walked through this in the last few years and that passion as our businesses were scaling and starting to become a little more successful [00:04:00] and consistent. We were building teams with those.
[00:04:02] Evie Mcleod: Businesses, we segued into the next, and that's just how every business has been for us. It was like one at a time. We'd spend a few years building a business, get it really steady and secure, and then another doorway would open up, another passion would really spark and we'd kind of evaluate like, is this.
[00:04:17] Evie Mcleod: a good time to hit cruise control on this business and then begin to put a lot of energy into this one. And we haven't done it perfectly. We've definitely made mistakes. We've definitely overloaded ourselves. Don't even get me started on the year of 2021 for both of us. It was crazy. I was launching a whole new company.
[00:04:31] Evie Mcleod: We were going crazy with the heart. We were all this stuff was going on. But I think that's the thing that I would say to multi passion entrepreneurs is you can do multiple things. Absolutely. But do not try to start and scale multiple things at the same time and expect that you can give a hundred percent of yourself to all of it because you cannot, and you will burn out and it will be a lot.
[00:04:49] Evie Mcleod: But if you give yourself the space, if you think strategically, if you try to intentionally build one at a time and get it to a place where it can hit cruise for a little bit while you build something else, [00:05:00] you can do it. And it is so much fun.
[00:05:02] Danielle Wiebe: So good. Oh my gosh one thing that I just want to quickly say is I think that's so important because people looking at maybe where you guys are at and they're like, oh my gosh, they're doing all these multiple things. It's almost like they see the fast track version of that because they see where you are now, right?
[00:05:18] Danielle Wiebe: Yeah. So they're like, oh well, I want to do multiple things just like them. So then like you said, they try to do all of it all at once and then they crash and burn and they're wondering what's wrong with me? Why can't I do it? So I love what you said of being strategic with that, doing one thing at a time, and then, because everyone is seeing you at that moment where, yes, you do have those multiple businesses and they're all, running with teams, but you've built up one of those things at a time.
[00:05:47] Danielle Wiebe: And so that's how it's working. So thank you for clarifying on that. That's such an important point.
[00:05:53] lindsey Roman: The thing I would add probably to that is that more isn't always better. And especially as multi passionate [00:06:00] entrepreneurs that like, we want to do all the things, multi passionate. We see everyone doing something and we're like, Oh, I want to do that.
[00:06:06] lindsey Roman: And I want to do that. And just like Evy said don't do them all at once, do it one at a time. But the add that I would have to that is that you don't always have to do every single thing. Just because you can do something doesn't mean that. That more is always better we've definitely learned that the hard way of just like trying to do it all, all at once, and even within the heart I remember we had a team retreat back three years ago, maybe, and we had this ten year vision, and then even like our three year vision was to have like, ten courses, and I'm, I'm like, I look back and I'm like what, why would that have been a good idea?
[00:06:39] lindsey Roman: Lindsay why, why would that? Why? We were like, yes, we're like, we want to serve this and this and do all of these things. And so that would be my first encouragement is just because you can do it all doesn't mean you necessarily should. The other thing I would say is, especially with this idea of passion.
[00:06:54] lindsey Roman: Passion is so many entrepreneurs that especially get started in the creative space, usually [00:07:00] creative hobby that they love into a business, because that's like their gateway. Ours was photography that gets them into business. And the one thing I've learned over my years of entrepreneurship is sometimes not every single hobby that you love needs to be monetized.
[00:07:13] lindsey Roman: Like a great example. I love reading. I've really gotten to my reading era lately and my natural entrepreneurship brain goes. Okay, I need to get a book club and then monetize it. Maybe I should do a book, book podcast and then maybe I should like, reach out and like, create this platform for authors.
[00:07:28] lindsey Roman: And I'm like, okay, hold on. Am I trying to take something that I love and turn it into a monetization? Tool or you start doing that and you stack it with all of your hobbies and then all of your hobbies become Not fun anymore because you turn them into these like slave workaholic Monsters that then overtake your life and then you don't enjoy what you actually love doing as a hobby before So that's what I would say is just you know, be careful do it one at a time But also do you need to do every single thing?
[00:07:55] lindsey Roman: One at a time.
[00:07:57] Danielle Wiebe: I, I was just having an a ha moment when you were just [00:08:00] talking, Lindsay. I was like, I feel that if you are multi passionate, having something like a podcast or something where you can actually interview other people who maybe are doing multiple different things is a really great idea. Or having a YouTube channel or, or even having an Instagram page where you can interview other people because then it kind of almost feeds that.
[00:08:21] Danielle Wiebe: Yeah. Like desire to like, learn about all these different things or like be in other people's businesses. Because like you said, I can very much relate to that of being passionate about something and immediately thinking, Oh, this could totally be a business. And I'm sure people can relate. Like they have purchased, a bunch of different like URLs of all these different random websites that they're planning to start a business one day.
[00:08:48] Danielle Wiebe: Right. Oh, I
[00:08:49] lindsey Roman: feel so called out right now.
[00:08:53] Danielle Wiebe: Yeah I, I love that you said that not every hobby, not every passion has to be turned into a business. It's [00:09:00] maybe, yeah, maybe choose one of those things to start. And then, if you want to add on to that, and I would love to ask you as well, when it comes to turning your passions into a profitable business and like almost.
[00:09:12] Danielle Wiebe: balancing that where, I think we can get into business because we love something, but then there's the business side of it, which is obviously making sure things are profitable, making sure we have proper systems in place and that. And so how do you guys balance that? Where it's like, Oh, this would be so fun to do, or this is what I'm really passionate about.
[00:09:33] Danielle Wiebe: But then there's also the business side of things, things need to get done. Yeah. To actually make sure you're making money. Can you talk a little bit about that balance?
[00:09:44] lindsey Roman: Yeah.
[00:09:45] Evie Mcleod: I feel like Lindsay and I both probably have a million things to say on this one. I think... Start, let me start at the very beginning and I'll try to make this as short as possible, but like Lindsay said, just because you're passionate about something does not [00:10:00] necessarily mean you should monetize that thing.
[00:10:01] Evie Mcleod: So going back, even like at what you should be doing when you come, when it comes to picking your niche, your industry, your business model, your business, like what you are doing. I just want to like start at ground zero and be like. Maybe check and think through what will this look like? What does this look like to monetize this passion?
[00:10:23] Evie Mcleod: What business model could this turn into? Or do I see this like starting with or ending with like really assess just because I'm passionate about something. does not mean you necessarily have the skills necessary to build it into a good business. That, and I, that sounds really harsh as I say it, but there's there's an intersection of three different things that you really have to look at when it comes to really building.
[00:10:47] Evie Mcleod: a successful business when it based off of your passion. So there's obviously the passion like quadrant and then there's the whole quadrant of your skills. Just because you're passionate doesn't mean you have skills. And just because you have skills doesn't mean you're passionate. Like those [00:11:00] two do not necessarily cross.
[00:11:01] Evie Mcleod: And then there's also the market need. So is there actually a demand for what you are passionate about and maybe skilled for in the market that will actually lead to a successful business? So At square one. And that's there's a topic like that's basically called finding your genius zone, which is something I am passionate about and skilled at and the market has a need for it.
[00:11:21] Evie Mcleod: And that's like the perfect like middle ground of all three quadrants. And that's like a genius zone. That's the magic place where you want to be. So that's like ground zero. That's what I would say, like backup way to the beginning, make sure you are in that genius zone. And when building and scaling a business, cause otherwise if one of those three or.
[00:11:38] Evie Mcleod: God forbid two of those three quadrants are missing. It will be so much harder to actually build and scale successful business. And then Lindsay, I feel like you probably have something to add in, like after you found your genius zone, like when it comes to balancing your passion and like all that with.
[00:11:55] Evie Mcleod: The actual day to day logistics of getting it done. Do you have something to say there? First, I,
[00:11:59] lindsey Roman: the [00:12:00] only thing I could think of when you were talking was just like, how many freaking precious souls try out for The Voice? And it's just or, or, you know, any, any like, thing, as you're talking, it's like, just because you think you're talented at something like, Are you?
[00:12:13] lindsey Roman: Or like, I, you said it more eloquently than I just did right there. But like, that's
[00:12:19] Danielle Wiebe: true. It's like you almost There needs to be an honesty moment. You need to actually test and prove that this can actually be a thing.
[00:12:26] lindsey Roman: I love also whatever you said of Just because, and I think so many creatives do this, we love something and so we immediately dive into a business into it.
[00:12:34] lindsey Roman: And I like taking that step back and thinking, okay, strategically, how, what does this look like? So many people don't take a step back and like life plan or like business map out a plan for their business. And it, then they just get in this snowball and that's how we get into businesses that then slowly take over our lives.
[00:12:51] lindsey Roman: Like we start. a business usually to have more freedom and to, quit the nine to five and not be a slave to somebody else. But then ultimately we become a [00:13:00] slave to our businesses because we don't take that step back and we don't plan out, okay, what does this look like? And just because I love maybe photography or graphic design or whatever it is for you.
[00:13:10] lindsey Roman: Or maybe I love education and I want to make an education brand. Okay, to build that out, what would that look like? And how does that not take over my life if you don't want it to? So I like that. And then, okay, yeah, once we get into the day to day logistics, I would identify what specifically you are talented at and skilled at, but then also where your time is being best utilized in your business.
[00:13:31] lindsey Roman: And so I'll take, bare bones photography as an example, since both of us are photographers, we started in photography. When I started to get successful and when by a successful, like booked many times a month in my business, I looked at okay, my time's being eaten up it's going left and right and everywhere.
[00:13:47] lindsey Roman: And I don't, I'm starting to see my personal life and sanity go down. Um, And so when I felt that, I was like, okay, what could I outsource? What do I absolutely have to be doing in this business? And what could I start [00:14:00] delegating or not even doing at all? Because you have to almost like audit your time in that sense.
[00:14:03] lindsey Roman: And that's where I would intersect your passions. Yes. But also what moves the bottom line in your business? Because so often, like I'm passionate about Instagram because I love community. Like, I love talking to people. I love being a personality and just all the things, but just scrolling on my phone and like doing reels, because I'm saying I'm working, does that actually move the bottom line and maybe it does for you.
[00:14:23] lindsey Roman: And that's awesome. But just auditing your time in that sense of what am I good at? Yeah. What. Okay. In this business can only be done by me. And then on the flip side, what doesn't need to be done at all? And then what doesn't need to be done, but doesn't need to be done by me. And that's where you can actually start to delegate.
[00:14:40] lindsey Roman: And that's where I think that conversation of like my passion, but also like coming to the table of like, okay, I am not good at admin. That's not my talent. I don't enjoy that. But that kind of needs to get done for the business to go on. Okay, do I need to hire out a VA? What do I need to do? I think that's how I would go about the day to day delegation of balancing like the ish that [00:15:00] needs to get done with what you genuinely love and thrive at in your business.
[00:15:04] lindsey Roman: Yeah.
[00:15:05] Evie Mcleod: And Lindsay said there are things that, which I feel like this is so hard for so many of us entrepreneurs, like Lindsay and I included to really wrap our heads around or like implement. There are things you can and should drop from your to do list just because there's five different.
[00:15:21] Evie Mcleod: Like marketing avenues that you could start today, like just because you could really pursue like Google SEO, Google rankings, Facebook ads, Pinterest marketing Instagram, take talk like feature accounts are getting published and publications just because you can pursue all of those things does not necessarily mean that you should be pursuing all of those or that you can.
[00:15:41] Evie Mcleod: So like assessing like Lindsay saying like it comes down to. The 80 20 principle of 20% of our time moves 80% of like our bottom line. It's 20% of what we're actually doing is actually creating and generating 80% of the results and revenue in our business. You have to identify that 20% and then just [00:16:00] hone in, start like shifting the other 80% of what you're doing in your business back to that 20% to increase that growth and that revenue.
[00:16:07] Evie Mcleod: And, sometimes that means dropping things entirely off your to do list and, or just setting aside and being like, I'm not even going to touch that marketing platform because I just, I'm honing in. I know this one works. I know Google SEO is working for me. And Instagram is all, everyone talks about it, but it just, it's not my cup of tea.
[00:16:23] Evie Mcleod: It's not my passion. It's not my skill and Google's working for me. I'm going to drop Instagram. And I know that's hard for a lot of entrepreneurs to be like, I'm willing to let things go off my to do list, but that is so necessary in order to maintain your passion for what you're doing as well as continue to focus on what's turning a profit for your business and how can I hone in on that and put more of my passion and energy into that to increase my profit and my revenue.
[00:16:46] Evie Mcleod: I
[00:16:46] lindsey Roman: almost think that people sometimes prioritize passion above profit. Wendy. They really ultimately should probably prioritize profit over passion to a point, obviously, like if you get into a, you know, a [00:17:00] line of work that you're only caring about the money and you absolutely hate it. And it's like, okay, well then reevaluate.
[00:17:05] lindsey Roman: But in general, if you've started your business and you love it. Focus on the profit. Yes. Don't just sit there doing what you love, but then nothing's coming
[00:17:13] Danielle Wiebe: in the bank account. Also, because you're going to lose your passion for it if you're not making the profit and you're not going to be able to, like you guys talked about, be able to outsource anything if you don't have the profit to do that.
[00:17:24] Danielle Wiebe: So I think it really goes hand in hand and yeah, thank you for that breakdown. I think it's so important too because it's I know people who, you know, I talk to them and they're like, Oh, I just, I feel like I just don't have the like, I don't have time. But then it's like actually auditing their time and most of their time is spent maybe scrolling or getting distracted or bouncing around to 10 different kind of to do lists and shifting their focus.
[00:17:49] Danielle Wiebe: Like, all throughout the day, and so they don't actually end up getting anything done, and I am guilty of that too I, I've totally been there but I think also, becoming a mom makes you, [00:18:00] you're like, okay, I have to figure out what is actually moving the needle, so. yeah. Thank you so much for, for sharing all that.
[00:18:07] Danielle Wiebe: As you guys know, I could talk to you forever, but I'm going to wrap this up. So can you share with us, I think Evie, you mentioned this about your genius zone. I know you guys have a free resource. Can you share a little bit about that? How people can get access
[00:18:20] Evie Mcleod: to it? Yes. Lindsay, do you want to
[00:18:23] lindsey Roman: cover that?
[00:18:24] lindsey Roman: Yes. If you just go to theheartuniversity. com forward slash genius dash, wow, dash zone, you get it.
[00:18:30] lindsey Roman: Also, it's right there if you want to click on it. You can get this free resource and it'll really help you identify your genius zone. Basically, it breaks down In PDF form, what Evie talked about earlier of if you're sitting there like, okay, I don't know what to do. I know I'm passionate about a lot of things, but I don't know what, it might be the best first thing to start, or just the best thing in this season for me, or just what I should be doing.
[00:18:50] lindsey Roman: I have lost. I don't have direction. That PDF is going to help you a ton. So good.
[00:18:55] Danielle Wiebe: Thank you. And I know that you have a gift for our VIPs. So for those who have upgraded to [00:19:00] VIP, can you share what your gift is?
[00:19:02] lindsey Roman: Yeah, I feel like, ironically, I just hated on Reels earlier. But, We just shot ourselves in the foot.
[00:19:10] lindsey Roman: We don't hate Reels. We actually very much love Reels. And they are such a powerhouse. You're so good at them too. Thank you. They're such a powerhouse in your business. But, if you're just like mindlessly scrolling, and you're getting overwhelmed by them, and you're seeing everyone else do them, and you're like, I don't know the first way to know how to actually implement them.
[00:19:27] lindsey Roman: Implement them strategically in my business. We have included in the VIP section we have our mini course called the reels minor, and it is a deep dive into everything. About how to create reels and not even just the how, but how to strategize specifically for what you're doing on Instagram and your niche and your business and everything.
[00:19:46] lindsey Roman: It's because I think a lot of people come to Instagram and they're like, Oh, reels are hopping. Okay. I have to make a reel. And then they haphazardly just follow a trend that makes no sense for what they're doing in their business. And they're just like, Oh, I'll just go viral doing this random thing.
[00:19:57] lindsey Roman: And you might go viral, but if it doesn't [00:20:00] actually go to the right audience and actually pull people into what you're normally doing, then it won't make. any sense. We teach you basically how to strategize specifically how to make reels work for you and your business, how to not be overwhelmed by them, and how to actually make them fun and not take up freaking all of your time because they can if you don't do it correctly.
[00:20:17] Danielle Wiebe: So good. Thank you so much for that gift. And where can people just find you in general if they just want to connect with you, follow you, all the things.
[00:20:25] Evie Mcleod: Yeah, absolutely. So our education brand, which is, what Lindsay and I do together is the Heart University.
[00:20:31] Evie Mcleod: You can find theheartuniversity. com, theheartuniversity on Instagram. And then from there, you can directly link to Lindsay and I. I'm at Evy Rep on Instagram. Lindsay is at Mrs. Lindsay Roman. You can come follow along on all the entrepreneurship journey, growth experiences, business coaching courses. in person events, all that stuff will be on all those pages.
[00:20:50] lindsey Roman: Yes. And then the heart and hustle podcast is our podcast, which is the basis of where we give all of our free education under the heart brand. Yes.
[00:20:59] Danielle Wiebe: And I love [00:21:00] listening. So
[00:21:00] lindsey Roman: it's an amazing. And you've been on it. So come listen to Danielle on our show.
[00:21:05] Danielle Wiebe: I love it. Thank you guys so much for being here.
[00:21:07] Danielle Wiebe: A part of the challenge. We appreciate you so much. Of course.
[00:21:10] Evie Mcleod: Thanks for having us, Danielle.
[00:21:11] Danielle Wiebe: You're the best. Thanks ladies.