Episode 29 - Instagram, Hashtags and Turning Challenges into Opportunities with Giuliana Vann

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INSTAGRAM, HASHTAGS AND TURNING CHALLENGES INTO OPPORTUNITIES WITH GIULIANA VANN

On today's podcast, Danielle interviews an amazing woman, Giuliana Vann! Giuliana is an Instagram Expert, Influencer Coach and social media Strategist from Sarasota, Florida. Helping personal brands, service and product-based providers building and growing an impactful brand and business leveraging social media and growing their Instagram with organic and proven methods. Mompreneur of 2 kids.

Danielle and Giuliana’s conversation is all about her journey of how she got into entrepreneurship and how she turned her challenges into opportunities, plus her top tips on Instagram, hashtags and video! 

Key Takeaways:

  • Mindset is SO important as an entrepreneur - every challenge is an opportunity!

  • Know your brand values and build a community that knows your value and your mission in the beginning - this is going to attract your ideal client and give you loyal fans/followers who feel connected to you and your brand.

  • Be authentic!

  • Hashtags are keywords in the search engine of Instagram 

  • Decide what keywords are relevant & specific to your image and message.

  • Be careful not to use oversaturated tags, but targeted ones that will reach your audience. 

  • Do not be repetitive with your hashtags, but use fresh and healthy hashtag sets that have been researched month-to-month. 

  • You can use hashtags to connect with your audience and ideal client by searching through common hashtags.

  • Video content on IG is important - it helps connect you to your audience

  • Be consistent with posting your reels and going live - batching content helps makes consistency possible. 

  • One viral video may not give value to your audience or convert paying clients. Consistency is posting and engagement is key.

  • Reel views may take time to build - have patience! 

  • Mindfulness as a momprenuer is key to thriving and having balance in your family, career, and schedule. Taking a break is GOOD!

Links: 

Follow Giuliana on Instagram: @giulianavann

Check out more about her work, businesses and products here: https://msha.ke/livingadigitaldream/

Danielle Wiebe