Episode 8 - Tips for Successful Collaboration: Part 1

LISTEN TO THE EPISODE HERE:

Collaboration is a very popular topic and my favourite to speak on. It’s really everything when it comes to building a successful business. This concept can be ambiguous and overwhelming. Throughout this episode, we review what collaboration means, its various forms, and how to leverage it well. Collaboration is actually very effortless to engage in and can have a huge positive impact on your business. There are so many exciting opportunities!

Key Takeaways:

  • Collaboration is working together to achieve a defined and common business purpose. 

  • Anytime you work with someone else or with a team you are collaborating!

  • Why collaborations can be very powerful for the growth of your business 

    1. Builds trust with your audience

    2. It can exponentially grow your exposure

    3. New and creative ideas are born from collaborating that wouldn’t have formed solo

    4. Consider the term mastermind – when two or more minds come together, a third mind is created.

    5. Incredible friendships can be born through collaborations

  • Types of collaborations:

    1. Social media 

      • IG live with someone interviewing someone else

      • IG Story takeovers showing daily life

      • Feature one another- cross promotion

      • Giveaways (making sure that they are aligned with your target audience)

      • Video – teaching together

1.Project collaborations 

  • Event

  • Photoshoot

  • Product development

  • Donations for charity

2. Guest Speaking, Interviewing, Teaching on YouTube, Podcast or Presentation

  • Make sure this is very aligned with your target audience

3. Email List Features and Swaps

  • Feature each other in an email to your list

  • Sponsorship

4. Affiliates

  • Promoting a business’s products or services in exchange for a commission

  • Danielle has a podcast course that she loved with whom she’s now an affiliate. If you purchase the course through her link, she gets a commission.

5. Partnerships

  • Co-creating a course or product together

  • Be clear of expectations on both sides – to be discussed in the next episode of this podcast!

6. Sponsorships

  • One party is paying to be featured for some exchange

  • Will be discussed in greater detail in a future episode

7. Influencer Marketing

  • A powerful tool if used correctly

  • Create a campaign around a gifting strategy with paid promotions and more

Guiding principle: Any collaboration must be mutually beneficial with shared responsibilities between both parties. Communication must also be clear, and values must be balanced by both sides.

  • Homework: Write a list of people you would want to collaborate at some point. Dream big! No plan is needed yet as more information will be provided in the next episode. 

Show Notes:

Danielle Wiebe