Episode 9 - Tips for Successful Collaborations: Part 2

LISTEN TO THE EPISODE HERE:

Make sure you have listed to the previous episode before this one as it sets the foundation for understanding the basics of collaboration. It’s really important to know which collaboration is beneficial to your business, as it will be different for a product-based versus a service-based business. Let’s build upon the homework assigned in the previous episode of writing a list of people you want to collaborate with. If you’ve struggled to choose people for this, think about people who are in aligned industries, but don’t do the same thing as you. For example, if you are a florist, choose a décor company.

Key Takeaways:

  • 5 Things to Consider Before Collaborating:

    1. Think about your goal for the collaboration.

    2. Offer something of value.

    3. Connect and build trust with someone before you reach out to them.

    4. Make sure you share values with this business

    5. Reach out – see the free resource on how to do this successfully from the Business Babes website.

  • Remember that it will take more than one reach out to get a ‘yes’!

  • 6 Things to Consider When Collaborating:

    1. What are the goals of the collaboration so that you are both working towards these?

    2. Set expectations so it’s clear what both sides are expected to do.

    3. Boundaries – what is the scope of the collaboration, when will the collaboration take place, what deadlines are there, how and when can you be contacted?

    4. Communication – Have an effective way to keep in touch and check in.

    5. Planning and organization – What tools and resources do you all need to get started? What is happening with social media – content, schedule?

    6. Show up and do your best work.

Bonus tip: Get everything in writing.


Resources:

Danielle Wiebe