EPISODE 54 - THREE BIG MISTAKES MOST ENTREPRENEURS MAKE WHILE TRYING TO SCALE THEIR BUSINESS

LISTEN TO THE EPISODE HERE:

In today's episode of the podcast, we dive into the 3 big mistakes most entrepreneurs make while trying to scale their businesses to the next level and tips on what to do instead! 

Mistake #1 - You believe that trying to appeal to everyone means more MONEY in your business

  • Here’s the truth:  Your clients want to know that the product or service that they invest in is the PERFECT fit for them. If you are trying to appeal to everyone, you’ll be appealing to no one. Your message, your marketing and your content gets watered down and your ideal client has no idea you are talking to them.

  • Danielle shares that she totally made this mistake when she was first getting started building this community. As a recovering people pleaser trying to make everyone happy, she would do events that were so general, trying to attract all types of women to her events - career women, businesswomen, creatives that wanted to network - basically everyone. And it was so much more difficult to promote her events. 

  • As she got clearer and clearer on WHO she was speaking to, the exact challenges that her ideal person was struggling with and what they wanted most, marketing became so much easier! The more niche you can be with your messaging - using the exact words, phrases, speaking to the worries and frustrations and desires of your ideal clients, they will automatically be drawn to you! 

  • Once you are able to niche down, then you are able to scale up!

We really dive into this process in Action Takers Club, how you can fully understand and start to use the language that your ideal client will resonate with! 

Mistake #2 - Thinking you need to show up everywhere online in order to scale your business

  • You do NOT need to show up everywhere to scale your business. If you are still a solo entrepreneur or maybe you have one or two people helping you in your business, it is basically impossible to show up everywhere online. And if you are, you probably are not making much progress anywhere! Danielle shares that she TOTALLY made this mistake too, and that was what ultimately led her to complete burnout and exhaustion! 

  • Think about it like this - you have 6 different marketing strategies you are currently trying to implement at the same time - you might make a little bit of progress in each area but you will not really see big results in any of them. What if you went ALL in on ONE marketing strategy? You spend your marketing efforts on that one strategy until you see results? Then you add new marketing strategies as you are able to streamline, automate or outsource that one strategy and then, from there, you slowly add in more strategies as you go?

  • Take a moment to recognize that, the people whose example you are looking to (that are on several different platforms), most likely have a large team to help them! Until you have such a team, focus on one strategy that you know will give you results and produce profit in your business - then move on to the next strategy! 

Mistake #3 - That you need to work MORE hours in order to make MORE income in your business. 

  • Danielle shares how she made the mistake of working by herself around the clock, thinking that if she just “worked harder” she could scale a successful business. But that’s just simply not how it works.

  • The more hours you work does not automatically equal more money in your business. Danielle shares that she has worked with many entrepreneurs, and she has seen that it's not the ones who work the most who are most successful - it’s the ones who are able to implement systems that work - the ones that get total clarity on what their profitable action steps are, set up productive workflows, and then create automation that save them time and money! 

Danielle shares that she wants you to work SMARTER, not harder! That's why she continues to curate this podcast, that’s why she created Action Takers Club - so that she could share everything that I’ve learned so that YOU don’t have to make the same mistakes that I did! 


LImited-time bonuses that we have for Action Takers Club right now:

  • Profitable Workflow System: A Step by step video training that shows you exactly how to create your profitable workflow. Copy our systems & workflow. Easy steps to take you from overwhelmed to organized

  • Automation Toolbox: ALL the tools you need to scale your profitable online business. Use these simple automation tools that will save you hours each week. Customize your automation toolbox to fit your current stage of business

  • LIFETIME ACCESS - to Our Action Takers Club course Material (Current and any future pieces of training!!!)

Our Top Business Resources to Support Female Entrepreneurs:

  • Free Masterclass “How to Scale a Profitable Business without working around the clock”

  • Action Takers Club: Our Signature Business Course + Community to Support you in Scaling a Profitable Business

  • Ready to Take Your Business to the Next Level in an Intimate Group of other Successful Entrepreneurs? Learn more about our Mastermind

  • One on One Business Coaching and Strategy Consulting with Danielle Wiebe

Danielle Wiebe