173 | Attracting Hundreds of New Email Subscribers with the Power of Personality Quizzes with Linda Sidhu
Ready to get in front of a HUGE audience? Linda’s got the strategy for you!
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Attract hundreds of new email subscribers with the power of Personality Quizzes with Linda Sidhu! Today on the podcast, we dive into how you can attract hundreds of new email subscribers with the power of personality quizzes with Danielle’s friend, Linda Sidhu!
Linda is a list-building expert who helps entrepreneurs create irresistible personality quizzes that attract hundreds of new subscribers on autopilot. As a former top ten pharmaceutical sales rep, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. She’s been featured in the media in Forbes as well as one of our favourites Cubicle to CEO.
Connect with Linda:
Take the Quiz:
https://www.lindasidhu.com/quiztocash
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https://www.instagram.com/linda_sidhu_quizzes/
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KEY TAKEAWAYS
Leverage Personality Quizzes:
Personality quizzes can be a powerful lead magnet to attract new subscribers. People love learning more about themselves, and quizzes provide an engaging way to do so. These quizzes can convert at high rates, often around 40% to 70%.
Segmentation is Key:
Personality quizzes enable you to segment your email list based on subscribers' personalities. This segmentation allows you to personalize your marketing efforts, making your messages more relevant and effective.
Collaboration and Promotion:
Collaborate with others to promote your quiz. You can partner with influencers, podcast hosts, or other businesses in your niche to share your quiz with their audiences. Promote your quiz across various channels, including social media, email swaps, and community presentations.
Welcome Series:
Create a welcome series for new subscribers. Engage with them immediately after they opt in, building trust and nurturing the relationship. This series helps keep subscribers engaged and sets the stage for future interactions.
Clear and Attractive Quiz Titles:
Ensure your quiz title is clear and straightforward. It should resonate with your target audience and make it clear what they can expect. Avoid overly clever or vague titles that might confuse potential participants.
Simplicity in Questions:
Keep quiz questions simple and easy to answer. Don't make participants think too hard or for too long. If questions are overly complex, it can lead to abandonment.
Consider Your Offer:
Reverse engineer your quiz based on your desired offer or product. Start with the results and work backward to create questions that lead to those outcomes.
Professional Landing Pages:
Create professional landing pages for your quiz instead of solely relying on a quiz platform's default design. This helps with branding, tracking, and conversion optimization.
Use "None of the Above" and "All of the Above":
When designing your quiz questions, include options like "None of the Above" and "All of the Above" to ensure participants can choose the best-fitting answer.
Build KNow-Like-Trust:
Engage with your new subscribers by providing value, sharing your story, and using your welcome series to build the know-like-trust factor. The more subscribers trust you, the more likely they are to stay engaged and make purchases.
Incorporating these strategies into your email list-building efforts can help you attract new subscribers and nurture them effectively, ultimately leading to business growth and increased reach.
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transcript
[00:00:00] Danielle Wiebe: Hi. Welcome Linda. I'm so excited to have you on the podcast today. Hey, I'm so
[00:00:05] Linda Sidhu: excited to be here.
[00:00:06] Danielle Wiebe: Can you share with my community for those who haven't met you before, can you just share a little bit of background, how did you get into entrepreneurship being your own business owner?
[00:00:18] Linda Sidhu: Yeah, so I used to work in corporate. I worked in pharmaceutical sales, and I would call on dermatologists. And I was so lucky during that time when I was there that my company got me certified in the disk personas, the disk personalities. So I really had the benefit of understanding each doctor what their personality was like.
[00:00:41] Linda Sidhu: I would show up in a way that allowed me to communicate with them. So for example, if it was a dominant doctor, And they're just super busy. They want you to be efficient with your time. You had to be quick. You had to give them options, and you had to let them decide to tell you where they were gonna call the shots and tell you how they would use your [00:01:00] products.
[00:01:00] Linda Sidhu: And so by understanding the different personalities, I was able to communicate and sell my products, which allowed me to be one of the top 10 sales reps for years. And so when I quit my corporate job to stay home with my son, when he was five years old, I launched my own business cuz we put him into kindergarten and I was ready to do my own thing.
[00:01:22] Linda Sidhu: And as a lead magnet, I created a personality quiz because I was thinking this is the only way that makes sense in my head is if I can segment my list based on personalities, then I'll know how to communicate and personalize marketing and sell to them. And originally I was selling a course on email marketing but I learned really fast that people loved my quiz.
[00:01:43] Linda Sidhu: It was converting really high interact. The quiz platform reached out to me. And so I followed the breadcrumbs and soon became just focusing on quizzes, personality quizzes, and that's how I got here.
[00:01:55] Danielle Wiebe: So cool. Okay. I love that. How long ago was that? When did this all happen?[00:02:00]
[00:02:00] Linda Sidhu: I was in pharmaceutical sales probably about, gosh, 20 years ago. 15, maybe 15 years ago. And then I was there for a good 10 years. And then really it was when I started to focus on quizzes was in 2020.
[00:02:16] Linda Sidhu: Yeah, that's when my son was in kindergarten and the pandemic hit. He ended up coming home, but it was in, at the end of 2019 when I created my first quiz. Amazing. And then from there they've got really popular. Yes. And so yeah, I'm pretty sure people have taken quizzes like. In your audience or people that are listening, like at least they've taken at least one or have seen them by now.
[00:02:40] Linda Sidhu: Yeah.
[00:02:40] Danielle Wiebe: Cool. Okay. And can you just share why you think quizzes are so powerful when it comes to specifically building your email list? Cuz people who have, listened to the podcast before, I'm super passionate about this, about, creating your list so that you have that. Connection, that deeper connection with your community, [00:03:00] because social media is great, but at the end of the day, we don't know what's gonna happen there.
[00:03:03] Danielle Wiebe: So building our list is super key and important. Why do you think personality quizzes specifically are so powerful when it comes to building that list?
[00:03:13] Linda Sidhu: So personally a personality quiz. People love to find out more about themselves, so they're more op, they're gonna wanna opt in. If they can learn more about their strengths, their weaknesses.
[00:03:25] Linda Sidhu: Think about it like astrology. People always wanna know what's my mo scope? People always wanna find out more about themselves. They're really intriguing. But the cool thing is if you have a lot of people that do social media in your community, What happens is quizzes are also shareable.
[00:03:41] Linda Sidhu: So now people have got their results and they're super excited about it, and they are sharing it on social media, tagging friends. And that's what happened with my first quiz, is it just took off like a sailboat, like the wind would catch it, and it was just because it was being sh it was shareable and people started sharing it, people started taking [00:04:00] it and the wind would just take the sailboat, right?
[00:04:02] Linda Sidhu: Like every once in a while it was like, what just happened? And it was typically because someone had shared it. The other thing that makes them great is their conversion rates. So according to Tri Interact, the average quiz converts at 40% from start to finish. Wow. And typically the quizzes I work on, we can get up to about 70% conversion.
[00:04:25] Linda Sidhu: Wow. Actually you and I have a mutual friend Ellen Yen. Yeah. Her Liz is con converting at over 70%. So if she puts that in front of a hundred people, that's 70 new leads. Wow. So they're very powerful when it comes to conversion rates. And to your point, you made earlier, you can segment your list based on somebody's personality.
[00:04:46] Linda Sidhu: We can communicate with them, we can personalize the marketing. But not only that, when people are answering questions, And giving you information about themselves, you're starting off that relationship with a very high level of engagement [00:05:00] and trust. And so it's really an engaging type of opt-in or lead magnet.
[00:05:04] Danielle Wiebe: That's so interesting. Okay. I have so many questions for you, so I'll try to figure out where I wanna go first. My first question is surrounding specifically what you said about segmenting your list, and I would love to maybe talk about that first. Because even people who are building an email list or people who maybe have already built an email list, would you recommend this as something to even put out to your current audience or your current email list to maybe help figure out?
[00:05:34] Danielle Wiebe: Who's on your list? Or even cuz you know, a lot of people do surveys or different things to get to know their audience more, to figure out what is it that they want, what is it that they need, maybe what's, some new products are offerings that they can put out to their community. And that's something that I recommend people do as well.
[00:05:53] Danielle Wiebe: So would you, Potentially recommend like a quiz for specifically for that as well, cuz I'm [00:06:00] seeing it not only as a lead magnet, but also a way that you can get to know your audience that you already have
[00:06:07] Linda Sidhu: as well. Absolutely. So really your question was about segmentation and I think the beauty about personality quizzes is when you put out a quiz, you can segment your list based on people's personalities.
[00:06:20] Linda Sidhu: A great example of this was my friend Helen A. Bowen. She put together a quiz or we put together a quiz, and she is a TEDx speaking coach. She's a very dominant, fast action, task oriented business owner. And what happens is when she put out her quiz, the data showed that she was attracting the complete opposite.
[00:06:41] Linda Sidhu: And if you think about her and what, who she's serving, it really makes sense. Like these are people who are very heart-centered. They wanna take the stage, they want to change the world and help with climate control, right? So with this information, she was able to understand her clients better and [00:07:00] better serve them.
[00:07:01] Linda Sidhu: And so what she did was in her launch, she added more hot seats at the backend. She added more testimonials and reviews and case studies on her sales page. And the reason why she did that is because that heart-centered entrepreneur that's gonna be her ideal client when they make decisions.
[00:07:21] Linda Sidhu: They read every review. They look at all the testimonials, they want that extra time. So they build the no and trust factor before they purchase. And so she added all these things in to support their her clients essentially. And that's a great example of what you can do. Now, going back to surveys. I actually survey when I am hired to create a quiz for an entrepreneur, I start off with surveying and interviewing their ideal clients.
[00:07:48] Linda Sidhu: I repurposed the survey and put it in the welcome series of the quiz lead magnet funnel. It's actually set up on automation. And when I did this with my own quiz, I now have almost [00:08:00] 200 people that's taken my survey. That's all on automation. So when I need an idea for email, Or if I'm doing a webinar or creating information for my sales page, I can go back to all that data.
[00:08:14] Linda Sidhu: And I don't have to ask, oh, can I schedule some interviews with people? Like it's already on automation, but yeah. Quizzes and surveys, it's all about putting your client at the head of the table, understanding them, and then that way you can really get to know them and serve up what they want.
[00:08:32] Danielle Wiebe: So good. Okay, love that. Alright, let's go back to if someone is okay, this is amazing, but also I've never built my list before. So maybe someone who's like starting from scratch, what would you recommend? Like where should they go? And also, I actually would love for you to speak to. And I think the last time, cuz you were a part of our event back in January and we were talking a little bit about how this can not only be used [00:09:00] for service-based businesses, but also product-based businesses.
[00:09:03] Danielle Wiebe: Cuz we have both in our audience. So I would love for you to maybe speak on that. How does a quiz how can you use it as a lead magnet maybe if you've never. Started an email list before, and then also how can it maybe lead into warming up your clients for a potential sale, both from, let's start with product and then maybe we can talk about maybe an example for service or
[00:09:28] Linda Sidhu: course.
[00:09:29] Linda Sidhu: Okay. So most of my clients are courses and course creators and coaches. Yeah. So I can speak to a lot of that, but. There is a case study on try interact.com that I remember reading about a product-based business. It was that company, they sold deodorants. Okay. Can't remain their name, but they did a deodorant quiz.
[00:09:53] Linda Sidhu: And so it was like, which deodorant is best for you? And I remember I went through it. And then I think I got [00:10:00] like the lemon like some type of lemon deodorant. I didn't end up buying it. I ended up buy, buying like a charcoal deodorant, I believe. But the funny thing is I think they generated like 30 grand.
[00:10:11] Linda Sidhu: Off of this quiz. And then I have had a client, she is not in the United States, but she does contact lenses. And so she sells a product as well. And interesting enough, her contact lenses are four different personalities. And so she tied into, or the con selling contact lenses as well, using the framework.
[00:10:31] Linda Sidhu: I teach with the personality quizzes. So product-based businesses can generate a really good return on investment if they decide to do it. Because, I've even thought of like skincare quizzes and different things like, what's your skincare personality? Because, as a busy mom maybe I only want four things to do versus somebody who has extra time and is really spending a ton of time on their, has a half hour routine at night.
[00:10:56] Linda Sidhu: For sure. Sure. And so I think that even a skincare company can [00:11:00] come up with like different ways to help, like a busy mom or they're different clients and one skincare regimen could be really long, one can be really quick and efficient. You know what I mean? And then you could sell the actual regimen, after the quiz is over.
[00:11:15] Linda Sidhu: But when it comes to coaches and course creators, I honestly think quizzes are, and courses are like peanut butter and jelly. When I did my first quiz funnel launch, I wanted to walk the walk and talk the talk. Yeah. So I did my quiz. What's your quiz to cash strategy? That was my top of funnel. I had the welcome series that was nurturing my new leads, welcoming them in and in the Nurture series.
[00:11:40] Linda Sidhu: I always like to validate the new lead. I let them know Hey, I've messed up on lead magnets before too. Mm-hmm. And I had a big swap, and I'll share that story. Then I tell them a little bit about me. So I introduce who I am, share some fun facts and some credibility markers. I always kind of do like a quick win in email four or um, [00:12:00] I also like to utilize nine word emails just to get people to respond back so you can whitelist them.
[00:12:05] Linda Sidhu: And then always at the end, the number five email is what's your next steps? What do you want them to do? And in my welcome series that I did, I had them go to my three day nail your quiz idea challenge. And so people went from quiz to welcome series to three day nail your quiz idea challenge.
[00:12:21] Linda Sidhu: And that's where I did the challenge for three days. We nailed the quiz idea and then I opened the doors to Quiz lab. And the very first time I've followed my own process, I made $70,000 in
[00:12:33] Danielle Wiebe: that launch. Wow. Wow. That's huge. That's so huge. And so give us a little bit of perspective on that. Like what kind of community were you starting off with in.
[00:12:45] Danielle Wiebe: Creating that quiz and where did you promote your quiz? If people are like, wow, that's so great, but how would I do that? Maybe when I'm just starting out or when I'm, trying to build my list from scratch. So I would love to hear
[00:12:56] Linda Sidhu: your series that No. Interesting enough. I had a failed [00:13:00] partnership in 2020, and so I had to close down my entire business.
[00:13:05] Linda Sidhu: Actually, I spoke about this at your, yes, I remember that of the biggest fails before, but actually it was one of the best things that ever happened to me because when I closed that business down, that's when I started to focus on quizzes solely as the lead magnet. And really niche into personality quizzes, and that's when my business exploded.
[00:13:23] Linda Sidhu: But I spent a whole year trying to build my email list before I ever had the quiz lab to sell. So what happened to me was I had a P D F download, I was on summits, and I would share the PDF download, and then I taught workshops. With different group coaching programs, different mastermind groups.
[00:13:46] Linda Sidhu: I would teach this workshop and then I would try to generate leads. But I tried to grow my list and just several ways. And then a year later is when my quiz came out. And so I had the quiz as the top of funnel and I followed my own, funnel [00:14:00] strategy. To launch. But I will tell you, before I ever launched Quiz Lab, I did have an email list of over a thousand people that knew what I was doing.
[00:14:08] Linda Sidhu: They knew I have, was seating it, talking about it, and then it was like, it's here. Yeah. Make my quiz. And so when it goes to your quiz, you can promote it so many different ways. Some of my favorite ways to promote the quiz is, obviously group coaching programs, mastermind groups, anytime that you are presenting in somebody else's community.
[00:14:28] Linda Sidhu: Add the quiz to take, take the quiz, tell me what your result is. Also, podcast interviews are amazing. Mm-hmm. Um, so, you know, Being the expert in somebody else's community, sharing your quiz as lead magnet to understand more about, how can this strategy work for me. You can put it in your Instagram bio.
[00:14:45] Linda Sidhu: You can put it on Facebook, you can share it in Facebook groups if you're still in active Facebook groups. You can do email swaps. That's been a lot of fun this year too, is email swaps where it's like, Hey Danielle, will you share my quiz with your community [00:15:00] and I'll share your lead magnet with my community?
[00:15:02] Linda Sidhu: And then it's one solo email that goes to just one call to action, which is your lead magnet. But there's several different ways you can grow your email list and you can do summits, you name it. And I'm actually part of a collab that's coming out this week. We just called it. A um, it's actually my mentor, Laura Belgray.
[00:15:23] Linda Sidhu: Okay. She's launching a book and her book is called Tough Titties. I've
[00:15:28] Danielle Wiebe: heard of it. Yes. You heard it?
[00:15:30] Linda Sidhu: Yes, I have. So it comes out next week, which is so fun. So in honor of her book, I did a collaboration with her, with my community. And so we put together, we called it the Tough Titties Summerfest or I'm sorry, freebie Fest.
[00:15:45] Linda Sidhu: So it's the tough titties, freebie fest. And we got a group of people together and we put all of our freebies together and then we're all gonna share it to our email list. So getting creative and doing stuff like that can be a lot of fun. But just putting the energy, so that's the thing, [00:16:00] is you almost have to.
[00:16:01] Linda Sidhu: Put the energy and the effort into your lead magnet, your quiz as much as you do a launch. And actually, I probably put more energy in sharing my quiz as the lead magnet than I do my launches, because I know I have a funnel that's built out to really help make the success. Plus, why wouldn't I wanna share my quiz if it's converted at 70%?
[00:16:21] Linda Sidhu: Oh my gosh. Yeah, I don't wanna share anything else at that point. Who cares about the the PDF download at this point because the conversions are so high on the quiz.
[00:16:29] Danielle Wiebe: So cool. Okay. I absolutely love this. And the reason why I'm so excited about it is because one, I think I'm always talking about with my community the power of collaborations.
[00:16:40] Danielle Wiebe: So a lot of the things that you mentioned on like ways to promote your quiz are collaborations and ways to get in front of other people's audiences. And I talk about that a lot on the podcast. And so then it's like, okay, from there, where are you leading people and a. Big, important thing that you can use is a [00:17:00] lead magnet, which, you're sharing a quiz is one of those ways.
[00:17:04] Danielle Wiebe: And if it's, like you said, if it's converting at a really high rate, because there's obviously you can share anything when it comes to a lead magnet. It can be a p d, it could be a workshop, it can be anything really. But if it's not converting well then a lot of the. Worked for you to actually do the collaborations and then to see those results.
[00:17:27] Danielle Wiebe: And if you're not gonna see those like high results, then a lot of the effort that you're putting into those collaborations are not gonna be as successful maybe as you want them to be. So I just, I love that we're talking about this because I think pairing the power of like collaborations with something like a quiz can be incredibly powerful.
[00:17:46] Danielle Wiebe: I'm super excited. And
[00:17:48] Linda Sidhu: one other thing that you should do if you have a podcast, I do not currently have a podcast. I've been thinking about it, so I don't have one yet, but There is some really powerful ways to share [00:18:00] it on your podcast. So it's almost like what I told you about the survey by having it on automation.
[00:18:03] Linda Sidhu: So if you record something and it's all on automation and you share it on your podcast where you say, Hey, go to my quiz, and it's automated. Then people who land on your podcast can say, okay, she told me to go to her quiz. And then you can convert new leads from your podcast interviews to your quiz, to your email list as well.
[00:18:21] Linda Sidhu: So having that on automation is amazing for those podcast hosts.
[00:18:26] Danielle Wiebe: So good. Okay. I love this so much. I wanna ask you, cuz I'm sure you've seen a lot of quizzes out there as they become more popular. So what are some mistakes that you see people doing in their quiz? So if someone's okay I'm totally sold.
[00:18:40] Danielle Wiebe: I wanna create a quiz. What are some things that you're like, big, no-nos, please don't do this in your quiz. And then what should they actually implement into their quiz if they're gonna
[00:18:51] Linda Sidhu: create one? Yeah, great question. So I have four things, and I think we already tapped into one already. But I'll start.
[00:18:58] Linda Sidhu: So not having a welcome series is one of [00:19:00] the biggest mistakes. So when people take a quiz, they're coming in hot, they're engaged. They're excited, they wanna see your, their result. They go straight to their email list to be like where's my result? Where's the information? And so you're missing an opportunity.
[00:19:13] Linda Sidhu: To really engage with that new lead, validate them, get to know them, build your no like and trust factor. So I have seen quizzes where there's no welcome series and that's a massive fail because I believe, I think it was Jenna Kutcher that she said when people go through her welcome series, They're I think that they're on her list and opening emails for 180 days or something.
[00:19:33] Linda Sidhu: I remember a stat. I wish I would've looked that up. But yeah, I feel like, they're just so powerful to keep that new lead and continue to engage them. Mistake number two is creating the quiz wrong. So a lot of people wanna start by asking the questions first. But really you should always reverse engineer everything.
[00:19:53] Linda Sidhu: Specifically with quizzes. So when you create a quiz, you wanna reverse engineer your offer. So since [00:20:00] I was creating quiz lab, I needed to create a quiz that was gonna go to my course. But same thing goes for the quiz itself. You need to start with the results before you can ask them questions.
[00:20:10] Linda Sidhu: So there's a proper way of creating a quiz and it's really reverse engineering and working backwards and starting with the results first, not the questions. The mistake number three we tapped into a little bit was um, not promoting it, right? So a lot of people spend all this time and they create this awesome quiz and then, That's it.
[00:20:29] Linda Sidhu: It's almost like, you know, the build it, they will come if I have my website, they'll come and they'll buy. Or if, I, they build it, I'll come. But that doesn't work that way. You really do have to put a ton of energy into the promotion of your quiz. So that, and because really your quiz is your hardest working employee if you do it right.
[00:20:46] Linda Sidhu: And so it's really about putting that employee out there in front of those crowds of the borrowed audiences and trying to reap the benefits of that lead generation. And then number four is [00:21:00] not having landing pages or using your brand or your website. So many times when people do not join Quiz Lab, which is my program, they'll say, oh, I got it.
[00:21:10] Linda Sidhu: I'll do it myself. And then I'll see the quiz come out and it's just built on a quiz platform. And so this is a missed opportunity because you can't run Facebook ads, you can't have a Facebook pixel, you can't have your branding, you can't have, it looks very generic. And so if you're gonna spend that much time on it, definitely have landing pages.
[00:21:30] Linda Sidhu: Definitely put connected to your website. Spend the time to make it look really polished and professional.
[00:21:37] Danielle Wiebe: So good. Oh, that's so helpful. Okay, so tell us, cuz I'm sure there's tons of people that are like, oh my gosh Kate, now I need to start my quiz. First of all, before I ask you this, because I'm gonna tell everyone to go find you and take your quiz but also just connect with you and follow you and all the good things.
[00:21:56] Danielle Wiebe: But what do we need to do to [00:22:00] increase the conversion rate of our quiz? Cuz I've. I've had a few quizzes that I've done cuz I'm interested in knowing my results and there's been a few that I haven't finished. And I would love to know what you think is what is the biggest people reason, maybe people don't finish a quiz, and what are some things to increase the conversion rate?
[00:22:20] Linda Sidhu: Great question. So I don't think anyone's ever really asked me this on a podcast interview, so I'm excited to share my thoughts around this. First of all, you wanna clear over clever. So you want your title to be super clear? When I created Ellen Yen's quiz it was a very clear title. What's your c e o's style?
[00:22:40] Linda Sidhu: Okay. That's part of our brand. Like it was super simple. We didn't need to be super cute and creative. It's very clear. So that way. If I identify with being a C E O, then I will be attracted to it to take it. Now, the title alone can attract and repel your audience. So [00:23:00] there was a client I worked with that did social selling.
[00:23:03] Linda Sidhu: Network marketing. Yeah. And her quiz title was What's Your Social Selling? Oh gosh, I can't even think of it now. Cause it was a couple years ago when network marketing was really popular. Yeah. It was almost like it was a drink quiz, so it was like, what's your social selling?
[00:23:17] Linda Sidhu: I can't remember, but it was like social selling. We put the word social selling in there. And so when people were looking at the quiz title, they identified with it or they didn't. Another big example of this one is my friend Taran Dickey, who is part of Quiz Lab. And instead of being a just a coach, she's an A D H D coach.
[00:23:36] Linda Sidhu: So her title of the quiz is, what's your A D H D superpower. Oh, cool. So when people look at that quiz, yeah. They're gonna say, yep, that's me. And they'll take it. Or they say, I, that doesn't identify with me, and so they won't take it. Yeah. And so the title alone can really attract and repel your clients.
[00:23:53] Linda Sidhu: So that's number one. And be clear over clever. That's number two. Number three is the quiz questions. So again, keep them [00:24:00] tight, keep them simple. If you're making people think too long, they have seconds before they bounce, and I bet you that's what happened to you. Yes, distracted by thinking too long.
[00:24:12] Linda Sidhu: How am I gonna answer this question or not having an answer there? Sometimes there's quizzes where it's like, well, none of this applies to me. Right, right, right. Totally. And then you kinda just feel like, well, maybe this isn't for me. Right. Yeah. So maybe in those situations there could be like an all of the above or none of the above to at least fulfill the answer.
[00:24:31] Linda Sidhu: Yeah. So yeah, like adding none of the above, adding all of the above, above might help. And then also don't make any your, don't make your clients think too long. Otherwise they're just gonna bounce cause they don't have
[00:24:42] Danielle Wiebe: time for it. So interesting. And I totally agree with like the thinking too long because I can't tell you how many times people have asked me what's my Enneagram number?
[00:24:53] Danielle Wiebe: And I have no idea because I've started take taking the cues like five times and I've never finished it because it takes too long. [00:25:00] Yeah. And it made me think too much. And I'm like, I don't know. I don't know what number I am and then I'm like, not there. Tell me if
[00:25:04] Linda Sidhu: someone else tell. I was gonna say, you're probably the dominant entrepreneur if I do disc.
[00:25:10] Linda Sidhu: It's like you're efficient with your time. You don't have time for this. You just need things cuz you, you're a busy girl,
[00:25:14] Danielle Wiebe: totally. Yeah. I definitely resonate with that. So you definitely know my personality. It's so interesting and it's so good because I think another thing that you said at the beginning of the interview, which I wanna kind of circle back to so that people didn't miss that.
[00:25:29] Danielle Wiebe: Is knowing the personality of your ideal customer or client I think is so important because things that might be really important to you might not be the same things that are really important to your customer or to your client. And so understanding that can really help you increase your conversion rates when it comes to selling your products.
[00:25:50] Danielle Wiebe: So I think That's something that I would really recommend people think about is you might have a specific type of personality. That doesn't mean that your ideal client has the same [00:26:00] personality, and like you said, with your client. Sometimes it's the exact opposite of your personality, so it's so good to actually know that.
[00:26:07] Danielle Wiebe: And that will really gauge how you create content even, or how you maybe set up your quiz or your offers and different things. So yeah. Thank you for that so much. Okay. So before we wrap up, what are you most proud of, of your entrepreneurial journey so far?
[00:26:25] Linda Sidhu: Okay, this is a great question and honestly, I am so proud.
[00:26:30] Linda Sidhu: I have built a business with a good foundation of email marketing. And it's not just because, I'm here talking to you about quizzes, but I recently got diagnosed with thyroid cancer. I don't know if you knew this or not, but March 13th I got diagnosed with thyroid cancer. I've had three surgeries in the past two months.
[00:26:49] Linda Sidhu: One of them was an emergency surgery, and At the end of the day, I was able to step away from my business for four weeks. During the time, I needed to really focus [00:27:00] on my health. Cuz if I didn't have my health, there would be no business. And because I had a strong foundation for my business, I had a lead magnet that was attracting the right leads, welcoming the clients for me.
[00:27:11] Linda Sidhu: I never had to worry about that, right? But not only that, I have an incredible program called The Quiz Lab, and I had pre-recorded sessions that I was able to use during that time from a past quiz lab last fall. And so I relied on my virtual assistant helping me put those lessons up.
[00:27:30] Linda Sidhu: So I had all this material. I ha I have copywriters that help me with the quizzes and quiz lab. So I actually had to step away for four weeks. And wouldn't you believe that my community told me that they never missed my pre presence? Wow. They felt me the entire time, even though I had to step away.
[00:27:46] Linda Sidhu: And I really think that I built a, some great systems that I eventually had to lean into mm-hmm. Um, during those moments. And I was really proud of myself. Like, Gosh, like I spent an entire month, [00:28:00] you know, out of office to focus on my health and That to me was incredible. And so I wanna continue to share ways for other moms, for other entrepreneurs to do the same.
[00:28:11] Linda Sidhu: Because at the end of the day, I am not about the hustle. Mm-hmm. I'm more about the balance and I've been given the gift of um, just a different perspective. And I realize that it's not when you're, gonna take your last breath in life. Sorry to get so deep. You're not gonna be thinking about your business.
[00:28:27] Linda Sidhu: You're gonna be thinking about the time you spent with those that mattered most. Hundred percent. So that perspective having a good foundation for your business, having systems in place, having a quiz, that's your hardest working employee that allows you to spend your time elsewhere.
[00:28:42] Danielle Wiebe: Mm. Wow. Thank you so much for sharing that.
[00:28:44] Danielle Wiebe: I think that's such a great perspective and so powerful that you were able to take that time to focus on the most important thing, which is your health during that time, and then having your clients be taken care of during that time too, is. So incredible and I think I'm [00:29:00] totally with you. I think building a business with systems and with the foundation that you don't always have to be on and you can take that time when you need it or want it to have that flexibility is, and a lot of.
[00:29:13] Danielle Wiebe: Times. That's why we start our own businesses, right? We want that flexibility and then we forget that, a couple years in and we find ourselves in the hustle. So thank you for sharing that can you tell people how they can find you? How can they connect with you? How can they take your quiz?
[00:29:28] Danielle Wiebe: How can they ask you questions if they have any follow up questions? I would love to hear
[00:29:32] Linda Sidhu: that. Absolutely. So the best way to find me is if you take my quiz, cuz I show up pretty much on a weekly basis to my email community. So my quiz, you can find it on my website, which is www.lindasadu.com/quiz two cash.
[00:29:49] Linda Sidhu: And if you take my quiz, it's gonna really reveal the strategy based on your own personality that's gonna allow you to create a quiz funnel. From your, you're a [00:30:00] lead magnet to your product or your service. And so it's that entire funnel that I layout for you. The other cool thing is in there, there's a resource for the survey questions that I do with my one-on-one clients.
[00:30:13] Linda Sidhu: So there's a download, you can click, you can get the six questions. I always ask my clients or the clients of my one-on-one. Quiz clients and start getting to the bottom of who your clients are, how, what are they struggling with, what do they want? Those questions. And then you can use those for your quiz when you go to create it, which is really powerful because you can't have a good quiz if you don't put in the time for the research.
[00:30:39] Linda Sidhu: And so if you take my quiz, you're gonna get your quiz to cash strategy and you'll get that incredible resource of the survey that I ask all my questions for my clients and for my own clients as well. So yeah, www.lindastudio.com/quiz to cash. And then if you're on Facebook, I do have a quiz, creators Facebook group.
[00:30:59] Linda Sidhu: Love to show up [00:31:00] live. I do trainings. I do one-on-one interviews with different entrepreneurs, so you can find me there
[00:31:05] Danielle Wiebe: as well. Amazing. We'll have all the links to that in the show notes as well for people. But thank you so much for joining us, Linda. I really appreciate your time and all of the valuable insight that you shared with us today.
[00:31:19] Linda Sidhu: Absolutely. Thank you so much, Danielle. I truly appreciate it and it's been so fun chatting with you about quizzes.
[00:31:24] Danielle Wiebe: Thank you.